Vidhu J.

Video Production, Content & Brand Strategy PRO (18 years FORTUNE 500)

18 years of CORE expertise in VIDEO production, content + BRAND strategy, omnichannel (mobile, social, web) multimedia communications strategy for Microsoft, Johnson & Johnson, Hewlett-Packard. MICROSOFT-recognized "Domain Expert." IMDb-credited Writer & Video Producer. TOP 1% Global talent - highest rank on Upwork (“TOP-RATED PLUS EXPERT-VETTED”). Written, Edited, & Produced 120 Films, YouTube Videos, TV Series for DISCOVERY CHANNEL, Science Channel, Japan TV. Women's Oscars (Hollywood) nominee. Academic topper throughout: M.Sc., B.Ed., B.Sc. P a y P a l Women's Entrepreneurship Awards 2020 awardee. ---------------------PROVEN, DATA-BACKED TRACK RECORD----------- HEWLETT-PACKARD: 100+ SEO articles with Google FIRST PAGE RANKING. Increased sales across the US, Australia, Singapore, Hong Kong, India regions with a targeted multi-channel campaign: Social Media, YouTube videos, SEO Blogs, Web Content. PROCTER & GAMBLE: 200% increase in social media click-through rates with nursery rhyme-themed social media campaigns for Pampers and Swaddlers product ranges. MICROSOFT: -CLIPCHAMP: 10x increase in landing page traffic for Climpchamp with optimized content strategy. -OFFICE 365: 5x increase in online asset downloads with template and downloadables strategy. -BUSINESS PREMIUM CYBERSECURITY: 10% increase in new SaaS subscription engagements with video strategy & hypermedia asset creation. TEMUS (Government of Singapore - UST JV): Created brand name and strategy for Temus, multi-billion dollar JV between UST Global and Singapore government. PACKT PUBLISHING, USA: Newsletter strategy featuring Fortune 500 CEOs and CTOs. Grew newsletter subscribers from 0 to 50,000+ and NPS from 23 to 60% in a month with a high-impact newsletter content strategy. JOHNSON & JOHNSON: LinkedIn thought leadership strategy for C-Suite (CTO, CIO, CEO, CMO, SVPs). -----------------------EXPERTISE----------------------------------- VIDEO PRODUCTION: Explainer Videos, Promo Videos, Product Videos, Video Scripts. BRAND STRATEGY: Brand Story, Brand Positioning, Brand Expression, Brand Vision & Mission, Brand Guidelines, Brand Tone of Voice. SEO WRITING: SEO Blogs, Articles, Email Newsletters, Landing Pages, Web Copy THOUGHT LEADERSHIP: Whitepapers, Case Studies, eBook Writing. DIRECT RESPONSE COPYWRITING: Sales copy, Case Studies EMAIL COPYWRITING; Email Copy, Newsletters (grown subscriber bases from 0 to 50,000+ with high opening rates and NPS from 23% to 60%), Email Sequences. GRAPHIC DESIGN: Social Media Content, Instagram Stories, LinkedIn Carousel, Logos, Brand Identity. CLIENT ACQUISITION: High-profile relationship management, Lead generation, Personalized outreach, Dripify, LinkedIn Sales Navigator, ---------------------------CLIENTS----------------------------------- JOHNSON & JOHNSON (J&J): 2018-present Communications Lead, Medical Writer, Brand Strategist for Janssen Pharmaceuticals, JNJ Medical Devices, Johnson's Baby, Neutrogena. LinkedIn posts and LinkedIn bios for CMOs, CEOs, CTOs. MICROSOFT: 2018-2024 Technical Writer, Video Producer for Microsoft Business Premium products, Office, Microsoft 365, Clipchamp. HEWLETT-PACKARD (HP): 2019-present SEO Blog Writer, Copyeditor, Video Producer, YouTube Scriptwriter for HP Official YouTube Channel and HP Tech Takes Blog. NASA: 2021 Technical design evaluator for the International Space Station and robotic arm system. UST GLOBAL: 2020-2022 Content Strategist, Technical Writer for DevSecOps/Cloud/AI, Account Based Marketing (ABM) Brand Strategist, & Video Producer. Created Brand Names for iconic products. PROCTER & GAMBLE (P&G): 2019-2020 Leadership Strategic Comms Writer for senior leadership and Social Media Strategist. TATA GROUP: 2018-2019 Brand Strategist (in-store, online) & Scriptwriter for TATA IoT, TATA Power, Tanishq, Raga, Sonata. STANLEY BLACK & DECKER: 2021-2022 Brand Strategist and Storyteller for 3XLOGIC, SONITROL, SMS-NMS, PACOM. KAPE TECHNOLOGIES (CyberGhost VPN): 2022-2023 Cybersecurity Writer for official CyberGhost cybersecurity Blog and News Articles. REDPOINT VENTURES US: 2023-present Newsletter Editor and Writer for Redpoint Substack newsletter. Thought leadership content for executive leaders. PACKT PUBLISHING: 2023-2024 Relationship Lead, Content Strategist, ML, Cloud, AI Newsletter Writer, Content Curator, and Researcher. BNP PARIBAS: 2019 Brand Strategist, Video Scriptwriter.