Sladjana C.

Data Analyst with expertise in market research and business intelligence across various industries (FMCG, retail, telecom, ICT...). Experienced in data collection, management, analysis and reporting to deliver actionable business insights; helping clients & project managers to successfully translate business objectives into data requirements. 5 years leading complex Competitive Intelligence project, including: web data collection, MySQL database maintenance and BI reporting. Experience with: - Market Research - Secondary/ online data collection and sourcing - Business & Competitive Intelligence - Data management, preparation, cleaning, wrangling - Statistical analysis, using Excel, SPSS or R - Tableau visualizations & dashboards - Power Point presentations - Excel calculations, tabular reporting, Pivot Tables - Working with databases, using SQL, MySQL Workbench, Tableau Prep, Alteryx - Survey q-re preparation, setup, programming & checking question logic - Qualitative analysis: AI-assisted reflexive thematic analysis, topics classification, sentiment analysis - Brand KPI tracking, brand health studies - U&A market research studies - Market Segmentation (cluster analysis, segment profiling, segment prediction logit models) - Conjoint analysis