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Fareeha W.
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Fareeha W.

Video Editor & Content Strategist | Personal Brands, YouTube & Reels

🎬 200K+ views from just 15 Reels for a health personal brand | 10M+ views across client channels I help personal brands, experts, coaches, educators, and businesses turn their expertise into content that gets attention, builds authority, and grows an audience. From niche research and content strategy to scripting, editing, repurposing, and publishing, I can handle the content process end-to-end. WHAT I CAN HELP WITH ✓ Niche & competitor research ✓ Content strategy & content pillars ✓ Content ideas & topic research ✓ Hooks & scriptwriting ✓ YouTube long-form video editing ✓ YouTube Shorts & Instagram Reels ✓ Long-form → Short-form repurposing ✓ Thumbnails & Branding ✓ Captions, titles & descriptions ✓ Content scheduling & publishing ✓ Performance analysis & optimization WHY WORK WITH ME? I don't just edit footage. I think about why someone would stop scrolling, keep watching, and take action. With a Master's degree in Clinical Psychology, I bring a unique understanding of viewer psychology, attention, storytelling, emotional engagement, and retention into both my strategy and editing. I've worked with creators, experts, and personal brands to build content around their goals rather than simply producing videos. Whether you need a YouTube editor, Reels/Shorts editor, content strategist, or someone to manage the entire content pipeline, I can help. 🎁 Your first video is on me. See the quality before you commit. Looking for someone who can think about the strategy AND execute the content? Let's talk.

🇵🇰Karachi, Pakistan$24/hr100% JSS4.95 (111)Since Nov 2016
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Earnings and projects

MRR
$2.6k

Last 6 months ÷ 6

World#15,910 / 412k
🇵🇰Country#1,763 / 52.9k
Revenue, last 30 days
$4.4k

Last 6 months: $15k

World#7,025 / 412k
🇵🇰Country#753 / 52.9k
Total earnings
$84k

Billed in all: $84k

World#47,111 / 412k
🇵🇰Country#3,718 / 52.9k
Per project
$368

$344 in the last 6 months

World#211,813 / 412k
🇵🇰Country#23,925 / 52.9k
Projects, last 6 months
45

Across 48 contracts

100% fixed0% hourly
World#1,194 / 412k
🇵🇰Country#303 / 52.9k
Projects in all
229

Across 243 contracts

99% fixed1% hourly
World#7,893 / 412k
🇵🇰Country#1,095 / 52.9k

Earnings, last 30 days

$84.5k+$4.4k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$80.0k$82.5k$85.0kOct 8Oct 23Nov 7

Skill rankings: Top 1% in YouTube Thumbnail

Ranked by MRR among everyone on Upwork with the skill.

  1. #6Vlog179 freelancers · 🇵🇰 #2Top 3%
  2. #25Personal Branding613 freelancers · 🇵🇰 #4Top 4%
  3. #28YouTube Thumbnail2,296 freelancers · 🇵🇰 #12Top 1%
  4. #59Storytelling2,569 freelancers · 🇵🇰 #3Top 2%
  5. #65Podcast Editing2,212 freelancers · 🇵🇰 #15Top 3%
  6. #67YouTube Shorts3,159 freelancers · 🇵🇰 #30Top 2%
  7. #68TikTok Video2,536 freelancers · 🇵🇰 #23Top 3%
  8. #98YouTube Video4,445 freelancers · 🇵🇰 #32Top 2%