Ariel Aleksander S.

ServiceTitan Consultant | Zapier Automation Specialist | Power BI Data

## ServiceTitan Consultant | Business Intelligence | Automation | Operations I help U.S.-based home service companies improve operations, automate repetitive workflows, and turn complex business data into actionable insights. With 8+ years of experience working with ServiceTitan and service businesses, I specialize in connecting operations, financial data, marketing, and technology to help companies make better decisions and operate more efficiently. I have helped implement and optimize ServiceTitan for 10+ U.S. service companies, including plumbing, HVAC, electrical, and other home service businesses. My work spans ServiceTitan configuration and reporting, business intelligence, workflow automation, financial reporting, marketing attribution, and system integrations. I build Power BI dashboards and reporting systems that transform large datasets into clear KPIs and visualizations, helping leadership understand revenue, COGS, profitability, technician performance, sales conversion, job conversion, memberships, marketing performance, CAC, utilization, and other critical business metrics. I also design and implement automations and integrations using Zapier, Power Automate, Azure Logic Apps, Azure SQL, webhooks, and APIs. For example, I have built a call-attribution pipeline connecting CallRail → Azure → SQL → ServiceTitan → Google Ads, allowing offline conversions to be connected back to the marketing campaigns that generated them. This type of system helps companies improve attribution, optimize advertising spend, and make decisions based on actual revenue rather than clicks and leads. Beyond reporting and automation, I help companies standardize their operations by documenting SOPs, designing process flows, identifying bottlenecks, and replacing manual processes with scalable workflows. My approach is to understand the business process first, identify where time and errors are being lost, and then determine whether the solution should be reporting, process improvement, automation, or system integration. My goal is simple: build systems that reduce manual work, improve data accuracy, give leadership visibility, and ultimately increase profitability.** ### Core Expertise * **ServiceTitan Consulting & Implementation** * ServiceTitan Reporting & Business Intelligence * Power BI Dashboard Development * Power Query, Power Pivot & Advanced Excel * Data Analysis & Visualization * Workflow Automation * Zapier & Power Automate * Azure Logic Apps & Azure SQL * Webhooks, APIs & System Integrations * Marketing Attribution & Conversion Tracking * Google Ads Offline Conversion Tracking * CallRail & Call Tracking * Revenue, COGS & Profitability Reporting * Customer Acquisition Cost (CAC) & Marketing Analytics * Technician & Operational Performance Reporting * Sales & Job Conversion Analysis * Membership & Customer Analytics * QuickBooks Reporting & Financial Data * SOP Development & Process Mapping * Process Optimization & Automation Strategy * Troubleshooting & Creative Problem Solving ### Software & Technology **Business & Operations** * ServiceTitan * QuickBooks Online & Desktop * Planful * Airtable * Google Workspace * Dope **Business Intelligence & Data** * Power BI * Microsoft Excel * Power Query * Power Pivot * Azure SQL **Automation & Integration** * Zapier * Microsoft Power Automate * Azure Logic Apps * Webhooks * APIs * CallRail * Google Ads ### What I Bring to a Company * Strong understanding of **home service business operations** * Ability to work across **operations, finance, marketing, and technology** * Experience translating business problems into technical solutions * Ability to work with large and messy datasets and turn them into reliable reporting * Experience building systems that connect multiple platforms and eliminate manual data entry * Strong troubleshooting and problem-solving skills * Ability to document processes and create SOPs that teams can actually follow * Fast learner who can quickly understand new systems and business processes * Focus on building **practical solutions that create measurable business value** ### My Value Proposition **I bridge the gap between raw data, business operations, and technology.** I don't just build dashboards or automations. I look at the entire workflow—from the way data is captured, to how systems communicate, to how management uses the information—and build solutions that make the business more **efficient, measurable, and scalable**.