Kellie F.
Email Marketing & Packaging Design Expert | Klaviyo | Adobe | Branding
If your brand needs email campaigns that convert or packaging that stands out on the shelf, you've found the right designer! I'm Kellie — a digital creative director with 25 years of experience and over $200K earned on Upwork. I specialize in email marketing design and strategy (Klaviyo, HTML, CRM) and packaging design (labels, TTB, GS1, USDA Organic, Non-GMO Project Verified, and FDA compliance) for CPG, food & beverage, health, and DTC brands. Brands I've partnered with include AG1 (Athletic Greens), AWG Bakery, Honda, Toyota, Applebee's, Vail Resorts, BYLT Apparel, Shady Rays, Noodles & Company, and Highlights for Children — so I know how to work at a high level and deliver creative that performs. What makes me different: I combine deep design expertise with smart use of AI tools to move faster without sacrificing quality. You get senior-level creative thinking, faster turnaround, and a partner who genuinely cares about your results. I also offer branding, illustration, print collateral, social media, web design, and motion graphics — so as your needs grow, I can grow with you. Let's talk about what you're building. I'd love to help. Cheers! Kellie C. Farrell
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $34k
Billed in all: $280,406$280k
$4.3k in the last 6 months
Across 112 contracts
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 20
Rarest: top 0.45% in Camtasia, of 443. Ranked by MRR among everyone on Upwork with the skill.
- Animated GIF Design97 freelancers · 🇺🇸 #1Top 1%🇺🇸#1 of 11
- Camtasia443 freelancers · 🇺🇸 #1Top 0.45%🇺🇸#1 of 129
- Graphic Animation236 freelancers · 🇺🇸 #1Top 1%🇺🇸#1 of 30
- #9Video Design1,323 freelancers · 🇺🇸 #3Top 0.68%🇺🇸#3 of 127
- #18Mailchimp2,594 freelancers · 🇺🇸 #7Top 0.69%🇺🇸#7 of 513
- #19Adobe Creative Suite2,862 freelancers · 🇺🇸 #15Top 0.66%🇺🇸#15 of 1,341
- #26Corporate Brand Identity2,351 freelancers · 🇺🇸 #15Top 1%🇺🇸#15 of 348
- #31Email Design2,188 freelancers · 🇺🇸 #14Top 1%🇺🇸#14 of 386