Carolina M.

I help brands connect strategy, creative, marketing, and data to drive measurable growth. My work spans digital strategy, brand positioning, creative direction, ecommerce, paid media, SEO, and analytics. Rather than treating each channel as a separate project, I look at how the entire digital ecosystem works together, from how a brand is positioned to how it attracts customers, converts demand, and measures performance. Selected results across industries include: • Helped scale a premium consumer brand from approximately $7,000 to more than $700,000 in monthly revenue • Managed growth strategy, advertising, and creative across four marketplaces for a DTC brand generating $2.3 million in trailing 12-month sales • Increased a prestige beauty brand’s monthly Amazon revenue from $6,042 to $48,364, representing more than 700% growth • Generated a 9.05x ROAS for a luxury home and outdoor brand during a focused seasonal campaign • Recovered an established content publisher following a Google core update, resulting in 1,010 keywords ranking in the number-one position • Developed brand positioning and growth marketing for an ecommerce technology platform serving more than one million sellers • Created a complete identity, positioning, packaging, and ecommerce system for an emerging beauty brand I can support your business with: • Digital growth and go-to-market strategy • Brand positioning, messaging, and identity • Creative direction and campaign development • Ecommerce strategy across Shopify and Amazon • Paid media across Meta, Google, TikTok, and Amazon • Website strategy and conversion optimization • SEO, content strategy, and AI search visibility • Analytics, competitive research, and performance reporting • Marketing systems, team direction, and ongoing strategic support I am the founder of Carazo Creative and the creator of CORA, an AI-powered marketing intelligence platform that brings performance data together across marketing channels. This allows me to give clients a clearer view of what is changing, where opportunities exist, and what deserves attention next. I bring more than 10 years of experience across consumer products, DTC, ecommerce, technology, beauty, fashion, healthcare, real estate, and professional services. I also hold an MBA in Marketing, a BFA in Marketing and Management, and am a published author on branding, marketing, storytelling, and AI. I do not hand over a strategy deck and disappear. I can help determine the direction, build the system, guide the creative, and stay involved through execution.