Matias C.

Your editor is costing you money. Not because they're expensive, but because they don't know what sells. I learned this the hard way. I spent years as a video editor making beautiful content that brands loved and audiences ignored. Then I joined MyDermaDream, an 8-figure DTC skincare brand, and spent over a year deep inside their ad account. Hundreds of creatives. Constant split testing. That's where I realized: editing is the last 20% of the job. The other 80% is strategy, hooks, and understanding why someone stops scrolling. Most DTC brands are stuck in a frustrating loop. Agencies charge $5K/month and move at the speed of a committee. Freelance editors deliver gorgeous timelines with zero conversion thinking. Strategists hand you a Google Doc and say "good luck finding someone to build this." You end up being the project manager for your own ads. I collapsed that entire workflow into one person. I research your audience and competitors, write hooks grounded in buyer psychology, produce assets using AI tools (Veo 3.1, Higgsfield, ElevenLabs, Dreamface) to create footage and voiceovers without a production crew, and then edit everything by hand. AI-enhanced, not AI-only. Because the tools are fast, but they still need a human who understands pacing, emotion, and when to cut. The proof: 160+ jobs completed on Upwork, $100K+ earned, 100% Job Success Score, Top Rated. Currently Creative Strategist at Shiaqga Essentials. Previously at Viscap Media. Produced ads for Konscious, Goodfair, Norelie, Seedboy, Kiwicare, and Psyllia. I'm based in Montevideo, Uruguay. Native bilingual in Spanish and English. Fast turnarounds because I don't have to wait on a team. If you're spending on Meta ads and your creative team can't iterate fast enough, or if you're tired of paying for pretty videos that don't move your CPA, let's talk. No pitch deck. Just an honest conversation about what's working and what's not.