Caleb R.
Fractional CMO | E-Commerce & B2C Marketing Strategy & Execution
Fractional CMO for CEOs done with disconnected marketing. Your ads, funnel, and strategy should work together — not against each other. I fix the system and scale what works. $100M+ revenue. 11:1 ROAS. Yeah, really. (Check the case study.) I'm ready when you are. If you want to take the jump to the next level for your business, keep reading... Strategy says one thing, ads say another, and your funnel leaks everywhere. You've hired specialists who optimize their piece but no one owns the whole picture. That's what a Fractional CMO solves. I step in as your marketing leader — owning strategy, execution, and results. 📈 What I've Delivered as a Fractional CMO: → $12.3M revenue added for a supplement brand (scaled from $500/day to $10K/day ad spend) → 11.1x ROAS for pet tech e-commerce — took them from negative ROAS to $100K/week in ad spend → $30M+ in ad spend managed across Meta, Google, and YouTube → $100M+ in total client revenue generated 🔧 My Fractional CMO Services: ✅ Marketing strategy & positioning — clarify your message, offer, and audience ✅ Full-funnel paid media — Meta Ads, Google Ads, YouTube ✅ Direct response copywriting — ads, landing pages, emails that convert ✅ Funnel & landing page optimization — fix the leaks, increase conversion ✅ Marketing audits & roadmaps — find what's broken, prioritize what matters ✅ Team leadership & vendor management — run your marketing like a real CMO 🎯 Best For: DTC / E-commerce brands ready to scale past $50K/month Local service businesses (solar, home services, contractors) Supplement & fitness companies Businesses ready for Fractional CMO leadership without the $250K+ full-time hire ⭐ What Clients Say: "He will make you a lot of money." — Facebook Advertising Client "He is worth every penny. I trust him with my money, with my business. He is a God-send." — Dr. Susan Swartz "As a Fractional CMO, he brought structure, clarity, and high-level strategic thinking." — Marketing Transition Consulting 🏆 I'm Expert Vetted (Top 1% on Upwork), Top Rated Plus, with a 100% Job Success Score across 99 projects. If you're ready for a Fractional CMO who owns the outcome — not just the strategy deck — message me. Let's see if we're a fit.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $42k
Billed in all: $224,742$225k
$3k in the last 6 months
Across 17 contracts
Across 132 contracts
Earnings, last 30 days
Skill rankings: Top 0.40% in Market Research
Top 1% in 5 of 20 skills, ranked by MRR among everyone on Upwork with the skill.
- #8Marketing Audit582 freelancers · 🇺🇸 #6Top 1%🇺🇸#6 of 164
- #9Retargeting712 freelancers · 🇺🇸 #6Top 1%🇺🇸#6 of 90
- #11Advertising Strategy500 freelancers · 🇺🇸 #4Top 2%🇺🇸#4 of 112
- #15Marketing Consulting836 freelancers · 🇺🇸 #12Top 2%🇺🇸#12 of 341
- #17Marketing Management1,314 freelancers · 🇺🇸 #11Top 1%🇺🇸#11 of 292
- #29Ecommerce Marketing1,960 freelancers · 🇺🇸 #6Top 1%🇺🇸#6 of 219
- #32Growth Strategy1,470 freelancers · 🇺🇸 #19Top 2%🇺🇸#19 of 393
- #34Market Research8,409 freelancers · 🇺🇸 #22Top 0.40%🇺🇸#22 of 1,124