Derel V.

I’m a Meta Ads Creative Strategist & Designer who helps DTC ecommerce and supplement brands grow sales with Facebook and Instagram ad creatives that are built on research, angles and performance data, not just aesthetics. My static ads are running and converting for DTC brands right now. These are live campaigns, not old work. RESULTS FROM MY CREATIVE STRATEGY & DESIGN ✅ Footwear brand: 10.84X ROAS and €0.88 CPL from a single static, 5X the campaign average. Full Ads Manager data available. ✅ $600K+ women’s health supplement brand: one bottom-of-funnel static reached 2.97X ROAS and $10,294 revenue on $3,468 spend. ✅ UK supplement brand spending $40K/month: my statics outperformed their video agency’s creatives, confirmed in TripleWhale. ✅ DTC ceramics brand: native, “ugly” style statics outperformed every polished branded ad in the account and are still running. WHY MY ADS SELL Most failed Meta ads aren’t a budget or targeting problem. They’re an angle problem. Before I design anything, I research your customers, reviews, competitors and the Meta Ad Library to find the angles your buyers actually respond to. Then I turn those angles into creatives built for each stage of the funnel. My process: Research → Angle → Brief → Creative → Iterate WHAT I DELIVER Creative strategy: customer research, angles, hooks and testing plans Static Meta ads: product, benefit, comparison, testimonial, before/after, problem/solution, offer-led and native/UGC-style Video ad concepts and scripts for TOF, MOF and BOF On-image ad copy: hooks, headlines, callouts and CTAs Landing page and advertorial mockups that match the ad messaging Iterations on winning ads to beat creative fatigue TOOLS Photoshop, Figma, Claude, Nano Banana, ChatGPT Image and Higgsfield, all used daily to research, concept and produce at speed. NICHES Supplements, health & wellness, women’s health, beauty, footwear and DTC ecommerce. If your ads have stalled or your creative is fatiguing, send me a message with your product and your current best ad. I’ll tell you which angle I’d test first.