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Margarita N.
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Margarita N.

SEO & AI Search Expert | GEO, AEO, Technical SEO & PPC

I help businesses grow their visibility across Google and AI search - including ChatGPT, Google AI Overviews, Perplexity and Gemini. I’m an SEO, GEO and PPC specialist with 10+ years of experience, working with SaaS, B2B, healthcare, eCommerce, local businesses and service companies. My focus is simple: more visibility, more qualified traffic and more leads. I work across traditional SEO and newer AI search channels, so your business is not only easier to find on Google, but also easier for AI platforms to understand, mention and recommend. 📈 A few recent results • AI Search / GEO - 2,411 brand mentions, 25% brand coverage in AI answers and 16% share of voice within 6 months for a B2B fintech brand • SaaS SEO - grew organic clicks from 14.3K to 44.1K in 6 months • Local SEO - increased organic clicks from 3.3K to 9K+ for a home improvement company • Healthcare PPC - generated 154 qualified leads at around $7 CPL • Home renovation - generated 341 leads in 5 months • Google Business Profile - 857 interactions with +8.3% growth 🔎 SEO + GEO / AI Search I can help with: • SEO, GEO and AEO audits • ChatGPT, Perplexity, Gemini and Google AI Overview visibility • AI brand mention and citation tracking • Technical SEO and indexing issues • Keyword and search intent research • Content strategy and topic clusters • On-page SEO • Internal linking • Schema and structured data • Entity and brand optimization • Competitor gap analysis • Local SEO and Google Business Profile optimization • International and multilingual SEO • Website migrations and SEO QA I regularly work with Google Search Console, GA4, GTM, Ahrefs, Semrush, Screaming Frog, AWR and AI visibility tracking tools. 🚀 PPC & Lead Generation I also manage paid acquisition when clients need faster lead generation alongside SEO. This includes: • Google Ads • Meta Ads • Lead generation campaigns • Conversion tracking • GA4 and GTM setup • Remarketing • Campaign audits • Budget and bidding optimization • Landing page and conversion analysis I have managed campaigns across healthcare, medical tourism, SaaS, eCommerce, home services, insurance and local businesses. How I work I don’t believe in adding keywords just for the sake of SEO or calling every AI tool “GEO”. I first look at: • what people are actually searching for • where your competitors are winning • why your pages are not ranking or converting • whether AI platforms understand your business correctly • which changes can realistically have the biggest impact Then I turn that into a clear action plan and implement the work. You will always know what is being changed, why it matters and what result we are trying to achieve. If you need someone who can look at both Google SEO and AI search visibility, while keeping the focus on traffic, leads and revenue, feel free to send me your website and tell me what you are trying to improve.

🇦🇲Yerevan, Armenia$25/hr100% JSS4.92 (16)Since Jan 2017

Earnings and projects

MRR
$2.8k

Last 6 months ÷ 6

World#13,933 / 412k
🇦🇲Country#98 / 1,832
Revenue, last 30 days
$1.3k

Last 6 months: $17k

World#34,372 / 412k
🇦🇲Country#168 / 1,832
Total earnings
$35k

Billed in all: $36k

World#99,756 / 412k
🇦🇲Country#680 / 1,832
Per project
$1.2k

$1.3k in the last 6 months

World#112,834 / 412k
🇦🇲Country#714 / 1,832
Projects, last 6 months
13
38% fixed62% hourly
World#12,442 / 412k
🇦🇲Country#35 / 1,832
Projects in all
30

Across 32 contracts

56% fixed44% hourly
World#97,487 / 412k
🇦🇲Country#500 / 1,832

Earnings, last 30 days

$35.9k+$1.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$34k$35k$36kOct 8Oct 23Nov 7

Skill rankings: Top 2% in SEO Writing

Ranked by MRR among everyone on Upwork with the skill.

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  8. #120Website Migration2,321 freelancers · 🇦🇲 #1Top 5%