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Paolo M.

Paolo M.

CTV & Programmatic Ad Ops Specialist | GAM, Publica, DV360 | ex-GroupM

CTV and programmatic ad operations specialist — 15 years inside global media agencies (GroupM, Dentsu, OMD) and on agency-grade accounts (Publicis / Luxottica). I'm the specialist teams bring in when campaigns or ad revenue break in ways a generalist can't fix: ▸ CTV & video: campaign setup, buying & optimization across DV360, StackAdapt, Basis; SSP monetization & DSP connections. ▸ Programmatic & ad servers: Google Ad Manager (GAM), Publica, Springserve, s-chain, floor & yield troubleshooting, DV360 / CM360. ▸ Ad-ops engineering: conversion tracking, feeds (Channable), reporting, creative / VAST troubleshooting. How I work: project-based and fractional: audits, setups, campaign launches, and "fix-it" troubleshooting, or a few hours a week as your fractional ad-ops lead. I plug into your team (or your client's account) and make the technical layer work. I also coach in-house teams on ad operations. Remote, EU/US hours. I work best brought in for a specific, high-value job, not as a full-time seat. If you've got a campaign that won't deliver, a GAM/Prebid setup leaking revenue, or a CTV buy to launch, that's exactly my lane. 100% remote only.

🇮🇹Milan, Italy$90/hr85% JSS5.00 (1)Since Jan 2017

Earnings and projects

MRR (estimate)
≈$0

An estimate from an earlier read

World#377,451 / 412k
🇮🇹Country#2,862 / 3,095
Revenue, last 30 days
$0
Total earnings
$1.2k

Billed in all: $1.2k

World#377,451 / 412k
🇮🇹Country#2,862 / 3,095
Per project
$1.2k
Projects, last 6 months
0
World#209,850 / 412k
🇮🇹Country#1,536 / 3,095
Projects in all
1
100% fixed0% hourly
World#360,671 / 412k
🇮🇹Country#2,746 / 3,095

Earnings, last 30 days

$1.2kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,180$1,200$1,220$1,240Oct 9Oct 24Nov 8

No data since Nov 5, 2026.

Skills