Maurio L.

CPG Brand Designer | Packaging, Amazon A+ Content & Retail Creative

I help CPG, retail, and service-based brands look more polished, trustworthy, and ready to sell. I’m a senior brand designer and creative leader with 25+ years of experience across brand identity, packaging, Amazon creative, retail sell-in materials, pitch decks, digital campaigns, print collateral, apparel graphics, and visual systems. My strongest fit is with brands that have a real product, real business, or real growth goal—but need their creative to feel more clear, premium, consistent, and market-ready. I’ve helped create and support brand and retail creative for products and organizations connected to: Amazon, Walmart, Whole Foods Market, Kroger, CVS, Nordstrom Rack, Xerox, Simpleaf Brands, DTG Recycle, Product Collective / INDUSTRY, University of San Diego Athletics, PLU, Haywire Brewing Co., Western Capital Partners, Expert Tree Transplanting, and more. What I can help with: • CPG packaging design and packaging refinement • Amazon A+ Content and product page creative • Retail sell-in decks and investor/vendor presentations • Brand identity systems and logo refinement • Light brand guides and visual direction • Product launch graphics and promotional campaigns • Website / landing page visual direction • Social, email, and digital ad creative • Print collateral, signage, and apparel graphics My approach is simple: I do not just make things look better. I help make the message clearer, the brand more consistent, and the final creative easier for customers, buyers, or stakeholders to understand. A lot of businesses come to me when their brand has outgrown their current visuals. Maybe the logo needs refinement. Maybe the packaging feels amateur. Maybe the Amazon page is underperforming visually. Maybe the sales deck does not match the quality of the product. That is where I can help. I bring a mix of senior-level design judgment, retail experience, practical production knowledge, and brand strategy. I know how to create work that looks good, but also has to function in the real world across packaging, e-commerce, sales decks, print, and digital channels. Best-fit projects include: • CPG brands preparing for Amazon, Walmart, or retail presentation • Founders who need packaging, A+ content, or brand cleanup • Businesses that need a stronger pitch deck or sales deck • Companies with an existing logo that needs a more complete brand system • Agencies or teams that need senior freelance design support Primary tools: Adobe Illustrator, Photoshop, InDesign, Dimension, PowerPoint, Google Slides, Shopify, GoDaddy / website builders, Amazon A+ content systems, and AI-assisted creative workflows. Let’s make your brand easier to understand, easier to trust, and easier to buy from.