Ava-Victoria A.

Senior WordPress/WooCommerce Developer | Custom Stores, Plugins & APIs

I build custom WordPress/WooCommerce systems when plugins and page builders are not enough: ecommerce stores, product catalogs, booking/order flows, checkout logic, CRM/API integrations, payment workflows, user portals, and performance fixes. 12,000+ Upwork hours, 100% Job Success, Top Rated Plus, and 30+ WooCommerce or store-like projects across 80+ Upwork jobs. I usually work best with long-term clients who need a reliable developer to understand the business logic, improve existing systems, and build custom functionality that can keep growing. My strongest work is not “installing plugins.” I customize WordPress and WooCommerce at the theme, plugin, database, checkout, order, user account, AJAX, API, and admin-workflow level. What I can help with: • Custom WooCommerce stores and business logic Product pages, product options, cart, checkout, order meta, My Account pages, subscriptions, role-based pricing, B2B/B2C logic, custom catalogs, meal ordering, booking-like flows, print/order workflows, multi-currency logic, waiver/installment/payment-related flows. • Custom WordPress themes and advanced content systems Custom themes, child themes, ACF-based page sections, custom post types, taxonomies, archives, filters, search, dashboards, reusable content blocks, frontend forms, admin settings pages, and structured editorial/product systems. • API, CRM and payment integrations Pipedrive CRM lead/deal creation, external data feeds, real estate listing data, Google Maps/API-related work, payment gateway logic, file uploads, AJAX forms, and business workflow automation. • Complex debugging and legacy system improvement I can work with inherited WordPress/WooCommerce projects, commercial themes, plugin-heavy sites, old custom code, broken checkout/order flows, pricing bugs, file upload issues, and performance problems. • Performance and technical optimization Asset cleanup, lazy loading, conditional script/style loading, PageSpeed/Lighthouse improvements, heavy plugin optimization, frontend cleanup, SEO/Yoast/metadata-related adjustments, and better handling of large content/media websites. Examples of past work include: • a custom WooCommerce sports camps and venue platform with multi-currency, waiver and installment workflows; • a large WooCommerce B2B/B2C store with role-based logic, subscriptions and custom order/customer flows; • a photography archive and WooCommerce print store with large media browsing, AJAX filters, custom archives and print purchase logic; • a WooCommerce meal ordering system with weekly menus, child/luncher profiles, order item metadata and partial cancellation; • a custom WordPress real estate site using external listing data; • a product catalog with advanced quote forms and Pipedrive CRM integration; • a WorkScout/WP Job Manager talent platform with job/resume workflows, filters, messaging and WooCommerce subscription logic. I work mostly with WordPress, WooCommerce, PHP, MySQL, ACF, AJAX, jQuery, HTML5, CSS3/SCSS, APIs, CRM automation, payment workflows, Stripe-related logic, performance optimization, and responsive implementation from Figma/design files. I am a good fit if you need a developer who can stay with a project, understand complex requirements, ask practical questions, and build maintainable custom WordPress/WooCommerce functionality instead of forcing your business process into a plugin that does not really fit.