Marshall S.
GA4, GTM & Conversion Tracking Expert | Google & Meta Ads
Hi there! I’m a results-driven Web Analytics and Tag Management Consultant who helps businesses fix broken tracking, uncover actionable insights, and boost ROI. With 15+ years of experience across GA4, Adobe Analytics, GTM, Adobe Launch, and Tealium, I make sure your data is accurate, your testing is strategic, and your reporting actually drives decisions. Whether you need a clean GA4 setup, cross-platform conversion tracking, or optimization through A/B testing (Google Optimize, Optimizely, Adobe Target), I’ll help you turn your analytics from noise into clarity, so you can focus on growth.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $14k
Billed in all: $98,278$98k
$2k in the last 6 months
Across 53 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Microsoft Excel
Ranked by MRR among everyone on Upwork with the skill.
- #5Adobe Analytics95 freelancers · 🇺🇸 #2Top 5%🇺🇸#2 of 42
- #8Optimizely60 freelancers · 🇺🇸 #3Top 13%🇺🇸#3 of 12
- #50Web Analytics1,002 freelancers · 🇺🇸 #17Top 5%🇺🇸#17 of 172
- #130A/B Testing1,603 freelancers · 🇺🇸 #47Top 8%🇺🇸#47 of 347
- #137Marketing Analytics1,577 freelancers · 🇺🇸 #52Top 9%🇺🇸#52 of 413
- #141Analytics2,087 freelancers · 🇺🇸 #62Top 7%🇺🇸#62 of 612
- #151Tableau2,183 freelancers · 🇺🇸 #65Top 7%🇺🇸#65 of 595
- #167Presentations3,455 freelancers · 🇺🇸 #66Top 5%🇺🇸#66 of 802