Nouman J.
Senior WordPress Developer | Custom Themes, Plugins & ACF Pro
Need a senior WordPress developer who can take over a complex site, fix what’s broken, and ship clean custom code without unnecessary plugin bloat? I’m a Top Rated Plus WordPress developer with 11+ years of experience and 135 completed Upwork jobs. I specialize in custom WordPress development, PHP, ACF-driven websites, custom themes/plugins, WooCommerce, integrations, performance optimization, and existing-codebase takeovers. I’m especially useful when a project is more complex than a normal page-builder website — for example, when you need to inherit an existing codebase, repair incomplete development, build custom admin controls, create dynamic frontend functionality, integrate external systems, or improve a slow/unstable WordPress site without rebuilding everything unnecessarily. Core work I handle: - Custom WordPress themes and reusable page/template systems - Custom WordPress plugins and business logic - ACF Pro architecture, repeaters, options, dynamic content and admin controls - WooCommerce customization, checkout logic, integrations and custom functionality - Existing WordPress codebase audits, takeovers, bug fixing and refactoring - REST/API integrations, webhooks and third-party systems - WordPress speed, Core Web Vitals, database and frontend performance optimization - Security hardening, malware cleanup, migrations and maintenance - Technical SEO fixes including redirects, canonicals, indexation and crawl issues My recent work includes custom search/admin systems, dynamic content platforms, recruitment/ATS integrations, calculators, conversion-focused landing experiences, technical SEO remediation, performance/security work, and long-term WordPress maintenance. I work comfortably with custom PHP/JavaScript as well as Elementor or Gutenberg when a project genuinely calls for them. The implementation approach depends on the existing architecture and business requirement — not on forcing every project into the same tool. What you can expect: - Clean, maintainable code and practical architecture - Clear communication and realistic technical recommendations - Responsive/mobile QA and production-ready handoff - A focus on keeping what already works and rebuilding only when there is a real reason If you have an existing WordPress site, codebase, Figma/design, plugin requirement, performance issue, or unfinished build, send me the URL/scope. I can help identify what should be retained, fixed, optimized, or built next.
Earnings and projects
Last 6 months ÷ 6
Read daily since Oct 8, under 30 days
$7.4k in the last 6 months
Across 13 contracts
Across 135 contracts
Earnings, last 30 days
No reading in this range. Read once a week before Nov 11, 2026, daily since. Dotted: longer than usual between two readings. Hatched: over two weeks without one.
Skill rankings: 🇵🇰#1 in 6 skills of 20 in Pakistan
Rarest: top 0.12% in WordPress Bug Fix, of 805. Ranked by MRR among everyone in Pakistan with the skill.
- WordPress Bug Fix805 freelancersTop 0.12%
- WordPress Migration702 freelancersTop 0.14%
- Divi496 freelancersTop 0.20%
- Theme Customization491 freelancersTop 0.20%
- WordPress Multisite191 freelancersTop 0.52%
- Gutenberg Editor80 freelancersTop 1%
- WordPress Theme1,317 freelancersTop 0.15%
- WordPress Plugin1,227 freelancersTop 0.16%