Katrina D.

I’m an Email & SMS Marketing Manager with 9 years of experience helping 7-8 figure DTC brands improve retention, increase engagement, and drive revenue growth through strategic email and SMS marketing, mainly using Klaviyo. Over the years, I've worked across different industries including health, wellness, fashion, sports, home decor, car accessories, skincare, beauty, and fitness. 💡 What I Can Help You With: 1. Klaviyo Expertise (Campaigns, Automation Flows, Forms, Deliverability) I build and optimize Klaviyo campaigns, flows, automations, forms, and reporting strategies focused on improving customer retention, increasing LTV, and maximizing email & SMS revenue. 2. Segmentation I build strategic customer segments based on behavior, engagement, and purchase history to improve personalization, performance, and retention. 3. Content Ideas / Content Calendar Creation I create data-driven content calendars with a mix of educational, product-focused, social proof, and revenue-driving campaigns. 4. Email & SMS Strategy I develop lifecycle strategies across email and SMS to increase engagement, repeat purchases, and overall customer lifetime value. 5. Optimizing / AB Testing (Campaigns & Flows) I continuously test copy, design, offers, timing, and customer journeys to understand what drives better results. 6. Deliverability I manage list health, sending strategies, and engagement practices to maintain strong inbox placement and sender reputation. 7. Leadership I collaborate with creative teams, clients, and stakeholders to align strategy, execution, and performance goals. 8. Project Management I manage timelines, priorities, and cross-functional workflows to ensure campaigns and projects are executed smoothly.