Valeriia K.

I help SaaS, marketplace, and e-commerce teams turn complex product flows into clear, accessible experiences. As a Product Designer and UX Researcher, I work across product discovery, UX audits, user flows, information architecture, usability testing, UI design, and scalable Figma design systems. I approach products as complete systems, not collections of individual screens. Before designing, I clarify the users, business goals, technical constraints, product logic, and risks that can affect the experience. My work can cover: • UX research and product discovery User and stakeholder interviews, competitive research, usability testing, journey mapping, heuristic evaluation, and research synthesis. • Product strategy and UX architecture Product positioning, feature definition, information architecture, user journeys, complex flows, interaction logic, states, permissions, and edge cases. • UX/UI and product design Wireframes, responsive interfaces, mobile and web applications, dashboards, marketplaces, booking and payment flows, and high-fidelity prototypes. • Figma design systems Reusable components, variants, states, patterns, documentation, accessibility considerations, and developer-ready handoff. • UX audits and validation Usability, accessibility, product logic, consistency, technical feasibility, and implementation reviews with clear, prioritized recommendations. • Digital brand systems Visual direction, typography, color systems, and cohesive brand principles for digital products, companies, services, and personal brands. My background in software quality and testing helps me look beyond the visible interface. I understand frontend and backend relationships, APIs, data flows, application logic, requirements, and development constraints. This allows me to communicate clearly with engineers and identify UX, logic, and implementation problems before they become expensive to fix. My primary tools include Figma, FigJam, Miro, Notion, and Framer. I adapt the workflow and deliverables to the actual product rather than forcing every project into the same design process. FLOWWIES STUDIO My profile is associated with Flowwies Studio, a compact husband-and-wife design and development studio I run with my husband, Kostiantyn. I lead product strategy, UX research, information architecture, accessibility, usability, QA, product logic, and edge cases. Kostiantyn focuses on visual direction, responsive web design, Figma systems, Webflow, Framer, WordPress, CMS architecture, interactions, and implementation logic. For focused research, product strategy, UX audits, or product design work, you can hire me directly. When a project also requires website implementation or broader design and technical support, we can handle it through Flowwies Studio. You work directly with us without account managers or long approval chains and get two complementary perspectives and a built-in second review on important decisions. I work particularly well with founders, startups, product teams, and established companies that need someone who can understand the problem, structure the product, design the experience, and make sure it works beyond the interface. If your product has complex workflows, unclear structure, usability problems, or needs a stronger design system, feel free to message me.