Shivani R.

Performance Marketing, SEO, Meta Ads, Social Media & AI Digital Growth

My name is 𝐒𝐡𝐢𝐯𝐚𝐧𝐢 𝐑𝐚𝐧𝐚, and I’m a 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭 𝐰𝐢𝐭𝐡 𝟏𝟎+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐁𝟐𝐁, 𝐁𝟐𝐂, 𝐚𝐧𝐝 𝐒𝐚𝐚𝐒 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐔𝐒, 𝐂𝐚𝐧𝐚𝐝𝐚, 𝐚𝐧𝐝 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 turn ad spend into real, measurable results. 𝐖𝐡𝐨 𝐈 𝐖𝐨𝐫𝐤 𝐁𝐞𝐬𝐭 𝐖𝐢𝐭𝐡? I typically partner with small and mid-size businesses that are serious about scaling their online presence, generating quality leads, and improving ROI from paid and organic channels. Whether you’re a SaaS startup, an eCommerce brand, or a service-based business, I focus on building marketing systems that support consistent growth—not short-term spikes. 𝐖𝐡𝐚𝐭 𝐈 𝐁𝐫𝐢𝐧𝐠 𝐓𝐨 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬? Over the last decade, I’ve managed and optimized campaigns across Meta Ads, PPC, and multi-channel digital strategies, with a strong focus on sales, leads, and brand authority. I blend performance marketing with strategic branding so your business doesn’t just get clicks, but also becomes the trusted choice in your niche. 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮: 𝐌𝐞𝐭𝐚 & 𝐏𝐏𝐂 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: I plan, launch, and scale high-ROI campaigns on Meta (Facebook & Instagram) and Google, focusing on conversion tracking, audience targeting, and ad creatives that actually persuade people to take action. 
Expect structured testing, clear optimization logic, and campaigns built around your key KPIs like CPL, CAC, ROAS, and revenue goals. 𝐒𝐄𝐎, 𝐀𝐈, 𝐆𝐄𝐎 & 𝐋𝐋𝐌-𝐃𝐫𝐢𝐯𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: I use AI and LLM-powered workflows to speed up research, copy variations, and personalization, so your campaigns stay sharp and relevant at scale. With GEO-focused targeting and messaging, I tailor campaigns for US, Canada, and Australia audiences, adapting to their behavior, competition, and cost dynamics. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: From content calendars to conversion-focused campaigns, I help you turn social channels into a real acquisition and retention engine. I align your brand voice, visuals, and messaging so every touchpoint—from ads to organic posts—pushes your audience one step closer to becoming a customer. 𝐅𝐮𝐥𝐥-𝐅𝐮𝐧𝐧𝐞𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐒𝐚𝐥𝐞𝐬 𝐆𝐫𝐨𝐰𝐭𝐡: I look at your entire funnel: ads, landing pages, emails, retargeting, and user journeys, then fix the weak links that are costing you money. The goal is simple: more qualified leads, more sales, and better lifetime value from the traffic you’re already paying for. 𝐓𝐨𝐨𝐥𝐬 𝐈’𝐦 𝐂𝐨𝐦𝐟𝐨𝐫𝐭𝐚𝐛𝐥𝐞 𝐖𝐢𝐭𝐡 I work daily with tools that give clarity and control over your marketing: • 𝐒𝐞𝐦𝐫𝐮𝐬𝐡 – SEO, competitor & keyword insights • 𝐒𝐚𝐥𝐞𝐬 𝐟𝐮𝐧𝐧𝐞𝐥 𝐭𝐨𝐨𝐥𝐬 & 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧𝐬 – to structure your lead and sales flows • 𝐇𝐨𝐨𝐭𝐬𝐮𝐢𝐭𝐞 & 𝐁𝐮𝐟𝐟𝐞𝐫 – for managing and scheduling social content • 𝐂𝐚𝐧𝐯𝐚 – for fast, effective ad and social creatives • 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐂𝐨𝐧𝐬𝐨𝐥𝐞 – for performance tracking and optimization If you already have a stack, I’ll fit into it; if you don’t, I can help you build one that’s practical and results-focused. 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮 Clients often tell me they appreciate that I’m as strong in communication and management as I am in campaign execution. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐞𝐱𝐩𝐞𝐜𝐭: - Clear, friendly, and professional communication—no jargon that makes reports hard to understand. - Strong project management—tasks, priorities, and timelines are always under control. - Detailed reporting—weekly or monthly reports focused on what matters: performance, insights, and next steps. I’ve managed projects involving designers, developers, content writers, and founders, keeping everyone aligned and moving toward shared business goals. 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐋𝐢𝐤𝐞 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐖𝐢𝐭𝐡 𝐌𝐞? My Upwork presence is built on long-term relationships, strong feedback, and repeat collaborations with clients who value strategy, reliability, and transparency. I treat each project as if it were my own business—thinking about profit, positioning, and scalability, not just “campaign delivery.” 𝐋𝐞𝐭’𝐬 𝐓𝐚𝐥𝐤 𝐀𝐛𝐨𝐮𝐭 𝐘𝐨𝐮𝐫 𝐆𝐨𝐚𝐥𝐬 If you’re looking for a digital marketing expert who can help you: - Improve SEO or scale your Meta / PPC campaigns - Integrate AI, GEO, and LLM-driven strategies into your marketing - Build a stronger brand while driving measurable sales and leads …then I’d be happy to learn more about your business. Send me a 𝐪𝐮𝐢𝐜𝐤 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, target market, and main goals, and I’ll respond with practical, no-fluff ideas on how we can grow your 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫.