Roland S.

Need Google Ads built, fixed or scaled? I’m a Google Ads specialist with 8+ years across e-commerce, B2B and lead generation and I speak German and English fluently, and have managed accounts across Switzerland, Germany, Austria, the US, Canada, UK and Australia. My largest account was around $170K/month on Google Ads plus ~$30K/month on Microsoft Ads. On another Swiss e-commerce account, CHF415K in Google Ads spend generated CHF2.64M in attributed conversion value at an overall 636% ROAS. I work professionally in both English and German (fliessend Deutsch), with particularly extensive experience across Switzerland and the wider DACH market. My core expertise includes: • Google Ads account management, audits & restructuring • Search, Shopping & Performance Max • Google Merchant Center & product feed optimization • E-commerce performance marketing • B2B & SaaS lead generation • Microsoft Ads • GA4 & Google Tag Manager • Enhanced Conversions & server-side tracking • CRM & offline conversion tracking • Landing page, funnel & CRO analysis For e-commerce, I focus on profitable growth rather than simply increasing spend or revenue. I look at product and category performance, Shopping feeds, margins, conversion rates, landing pages and how efficiently the account is using its budget. For B2B and lead generation, I look beyond CPL. I have experience connecting campaign performance with CRM and offline conversion data, including HubSpot, and optimizing around stages such as: Lead → MQL → SQL → Deal This makes it possible to identify which campaigns are actually producing qualified opportunities rather than simply more form submissions. I’m equally comfortable taking over an existing account, auditing and restructuring an underperforming setup, or managing campaigns on an ongoing basis. I’ve also worked extensively in agency environments, managing multiple accounts while communicating directly with clients, presenting results and turning performance data into clear next steps. While Google Ads is my primary specialization, I also work with Microsoft Ads, Meta Ads, LinkedIn Ads, SEO and CRO when they support the wider acquisition strategy. My approach is straightforward: make sure the tracking can be trusted, understand the economics of the business, identify where budget is creating real value, and scale what works while cutting what doesn’t. If your Google Ads account is underperforming, difficult to scale, generating poor-quality leads, or you’re not confident in the tracking, feel free to send me a message.