Zahab G.
Programmatic Advertising Evangelist
Results-driven integrated media advertising expert with over 8 years of experience in user acquisition, campaign optimization, and revenue growth. Recognized for delivering high-impact campaigns and winning industry accolades. •DSPs: DV360, The Trade Desk, Xandr, MediaMath, Adobe, Hivestack, Vistar, Outbrain, Yahoo, LinkedIn, Amazon Ads •Cross-channel activation: Display, Video, Social (Meta, TikTok), Native, Digital Audio, DOOH, CTV, OTT, YouTube •Ad operations: CM360, Sizmek, Adform, Google Tag Manager •Data Analytics and Reporting: Advanced Excel, Google Data Studio, Google Analytics, Tableau, PowerBI, Dataroma, Similarweb •Trading: custom and algo bidding, audience segmentation, optimisation •Audience analytics: querying log level data, Adobe Audience Manager, Google Analytics 360 •B2B advertising: account-based marketing, onboarding first party data, CRM, B2B audience strategy •Performance marketing: conversion rate optimization, CPA/ROI/ROAS, retargeting, cookie-less strategy, brand lift study, footfall measurement, A/B testing, data driven attribution modelling, •Creative Optimization (DCO): Drive engagement through dynamic creative strategies and personalized messaging. •Inventory and relationship management: working with publishers and ad networks across open exchange, PMPs and PGs
Earnings and projects
An estimate from an earlier read
Earnings, last 30 days
No data since Nov 5, 2026.