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Zahab G.

Zahab G.

Programmatic Advertising Evangelist

Results-driven integrated media advertising expert with over 8 years of experience in user acquisition, campaign optimization, and revenue growth. Recognized for delivering high-impact campaigns and winning industry accolades. •DSPs: DV360, The Trade Desk, Xandr, MediaMath, Adobe, Hivestack, Vistar, Outbrain, Yahoo, LinkedIn, Amazon Ads •Cross-channel activation: Display, Video, Social (Meta, TikTok), Native, Digital Audio, DOOH, CTV, OTT, YouTube •Ad operations: CM360, Sizmek, Adform, Google Tag Manager •Data Analytics and Reporting: Advanced Excel, Google Data Studio, Google Analytics, Tableau, PowerBI, Dataroma, Similarweb •Trading: custom and algo bidding, audience segmentation, optimisation •Audience analytics: querying log level data, Adobe Audience Manager, Google Analytics 360 •B2B advertising: account-based marketing, onboarding first party data, CRM, B2B audience strategy •Performance marketing: conversion rate optimization, CPA/ROI/ROAS, retargeting, cookie-less strategy, brand lift study, footfall measurement, A/B testing, data driven attribution modelling, •Creative Optimization (DCO): Drive engagement through dynamic creative strategies and personalized messaging. •Inventory and relationship management: working with publishers and ad networks across open exchange, PMPs and PGs

🇸🇬Singapore, Singapore$65/hr90% JSS4.86 (2)Since Jan 2017

Earnings and projects

MRR (estimate)
≈$0

An estimate from an earlier read

World#265,198 / 412k
🇸🇬Country#267 / 486
Revenue, last 30 days
$0
Total earnings
$4.4k
World#265,198 / 412k
🇸🇬Country#267 / 486
Per project
$491
Projects, last 6 months
0
World#209,850 / 412k
🇸🇬Country#208 / 486
Projects in all
9
11% fixed89% hourly
World#212,268 / 412k
🇸🇬Country#195 / 486

Earnings, last 30 days

$4.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4,350$4,400$4,450$4,500Oct 8Oct 23Nov 7

No data since Nov 5, 2026.

Skills