Krista B.
Health Writer & Strategist | 9+ Years Experience
I help health, wellness, and medical brands build rapport and authority with evidence-based, SEO-friendly content that's accurate enough for clinicians and clear enough for everyday readers. I'm a Canadian, native English writer with an Honours Bachelor's Degree in Human Kinetics, post-secondary education in Paramedicine (EMS) and Health Science Studies, and five years of hands-on clinical experience designing and implementing rehab programs as a Kinesiologist. I've also ghostwritten 30,000+ word ebooks on gut health, brain health, dementia, neurodevelopment, menopause, anti-inflammatory diets, and somatic therapy, and I'm a published editor on Amazon. I specialize in: - Women’s health & menopause - Gut, brain, and metabolic health - Supplements - Chiropractic care, physiotherapy/physical therapy, & manual therapy - Mental health & mind-body content - Strength training, rehab, and longevity I can help with: - SEO content that prioritizes trust and accuracy (and also caters to LLMs) - Authority-building health content (blogs, guides, ebooks, other long-form assets) - Translating complex medical/health topics into clear, accessible content that anyone can understand - Book writing & editing for accuracy, flow, readability, grammar, and an authentic human voice - Humanizing and fact-checking AI-generated content - Content repurposing systems (blog → social → short-form) - Editing, rewriting, and compliance-aware content audits (including for FDA compliance) - Social content strategy - PR-driven thought leadership & expert positioning I've created content for healthcare professionals, wellness brands, and education platforms, including chiropractors, physiotherapists, doctors, health coaches, personal trainers, mental health professionals, supplement companies, fitness and meditation apps, manual training organizations, and more. I work in Google Docs, Shopify, Monday, Slack, and WordPress, and every piece I deliver undergoes rigorous accuracy and editorial review. Additional portfolio samples are available upon request.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $13k
Billed in all: $252,067$252k
$678 in the last 6 months
Across 20 contracts
Across 468 contracts
Earnings, last 30 days
Skill rankings: Top 2% in Fact-Checking
Ranked by MRR among everyone on Upwork with the skill.
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