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Krista B.
Expert-Vetted

Krista B.

Health Writer & Strategist | 9+ Years Experience

I help health, wellness, and medical brands build rapport and authority with evidence-based, SEO-friendly content that's accurate enough for clinicians and clear enough for everyday readers. I'm a Canadian, native English writer with an Honours Bachelor's Degree in Human Kinetics, post-secondary education in Paramedicine (EMS) and Health Science Studies, and five years of hands-on clinical experience designing and implementing rehab programs as a Kinesiologist. I've also ghostwritten 30,000+ word ebooks on gut health, brain health, dementia, neurodevelopment, menopause, anti-inflammatory diets, and somatic therapy, and I'm a published editor on Amazon. I specialize in: - Women’s health & menopause - Gut, brain, and metabolic health - Supplements - Chiropractic care, physiotherapy/physical therapy, & manual therapy - Mental health & mind-body content - Strength training, rehab, and longevity I can help with: - SEO content that prioritizes trust and accuracy (and also caters to LLMs) - Authority-building health content (blogs, guides, ebooks, other long-form assets) - Translating complex medical/health topics into clear, accessible content that anyone can understand - Book writing & editing for accuracy, flow, readability, grammar, and an authentic human voice - Humanizing and fact-checking AI-generated content - Content repurposing systems (blog → social → short-form) - Editing, rewriting, and compliance-aware content audits (including for FDA compliance) - Social content strategy - PR-driven thought leadership & expert positioning I've created content for healthcare professionals, wellness brands, and education platforms, including chiropractors, physiotherapists, doctors, health coaches, personal trainers, mental health professionals, supplement companies, fitness and meditation apps, manual training organizations, and more. I work in Google Docs, Shopify, Monday, Slack, and WordPress, and every piece I deliver undergoes rigorous accuracy and editorial review. Additional portfolio samples are available upon request.

🇨🇦Ottawa, Canada$135/hr100% JSS4.98 (253)Since Jan 2017

Earnings and projects

MRR
$2.1k

Last 6 months ÷ 6

World#20,575 / 412k
🇨🇦Country#436 / 7,134
Revenue, last 30 days
$3k

Last 6 months: $13k

World#12,936 / 412k
🇨🇦Country#310 / 7,134
Total earnings
$252k

Billed in all: $252k

World#10,543 / 412k
🇨🇦Country#272 / 7,134
Per project
$552

$678 in the last 6 months

World#173,506 / 412k
🇨🇦Country#3,227 / 7,134
Projects, last 6 months
19

Across 20 contracts

100% fixed0% hourly
World#6,608 / 412k
🇨🇦Country#114 / 7,134
Projects in all
456

Across 468 contracts

90% fixed10% hourly
World#2,133 / 412k
🇨🇦Country#33 / 7,134

Earnings, last 30 days

$252k+$3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$248k$250k$252k$254kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Fact-Checking

Ranked by MRR among everyone on Upwork with the skill.

  1. #19Fact-Checking1,156 freelancers · 🇨🇦 #2Top 2%
  2. #47Medical Writing1,257 freelancers · 🇨🇦 #3Top 4%
  3. #51Ebook Writing2,045 freelancers · 🇨🇦 #3Top 2%
  4. #63Health & Wellness1,614 freelancers · 🇨🇦 #3Top 4%
  5. #69AI Content Editing1,630 freelancers · 🇨🇦 #1Top 4%
  6. #86B2C Marketing1,239 freelancers · 🇨🇦 #3Top 7%
  7. #100Website Copywriting2,920 freelancers · 🇨🇦 #6Top 3%
  8. #105Content Management2,310 freelancers · 🇨🇦 #3Top 5%