Cassie M.

I am a storyteller who enjoys creating engaging long- and short-form content for marketing and communications. I worked for Upwork on the corporate side as a content writer, creating articles for the Resource Center and copywriting for newsletters, landing pages, and other marketing content. I enjoy writing both B2B and B2C content for large established global corporations and smaller startups. I am experienced in content strategy, crafting engaging copy that utilizes keywords for SEO while maintaining a natural voice. I use AI as a personal assistant to be more productive and help with rewording sentences or editing, but firmly believe that content should always sound human. AI is a partner and doesn't create ready-to-ship content. Humans provide the creativity and warmth that create engagement. My goal is to make sure my copy flows seamlessly with existing copy, so the reader can't tell a freelancer wrote it. I can adapt my writing style to meet your needs, whether you're looking for a light conversational tone or a professional/technical style. Some of my clients choose to give me their brand guidelines to follow, while others follow existing blogs and other copy. What I can help with: • Creating/defining brand guidelines • Blogs • Social media content • Editorial calendars • Articles • Product • Newsletters • Landing pages • Website content (Squarespace, WordPress, and Wix) • SMS campaigns • Landing page copy • Creative campaigns (product naming, memes) I have a B.S in Psychology from the University of Central Florida and an M.A in Mass Communications from the University of Florida.