Toni L.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Comedians love to roast their ex's. I can't fit mine in the oven. Laughter stops the scroll. Laughter starts the connection. From speeches, ghostwriting, writing ads or standup jokes for comedians, I've got comedy and connection that work for you. Funny ads and copy examples that stop the scroll: (holds up razor blade) “Made for cutting cardboard, not your coochie! So why are you still using blades to shave your box, legs or underarms?” –– Hook line from an ad script. ⭐⭐⭐⭐⭐ 5.0 CLIENT - NOOD "Look no further for an amazing, organized, super-fun, and all-around great client! One of the best experiences I've had on Upwork. I look forward to working together again!" _____________________________________________________________________ “Those panty liners are folding like origami...such cameltoe! Don’t worry, yours pretty small it couldn’t tow a tricycle. (clank SFX) It’s your undies. And ditch the panty liners.” –– Hook line from an ad script. ⭐⭐⭐⭐⭐ 5.0 CLIENT _______________________________________________________________________ ⭐⭐⭐⭐⭐ 5.0 CLIENT - "You better get every drop out! (hammering, sawing, blow torch to open a bottle of luxury skincare) That $85 bottle of skincare cost $3 to make. You've thrown so much money down Big Beauty's bank, you could have opened your own bank!" –– Hook line from ad script. "Great experience with Toni. She's a talented script writer, equally at home with conventional and more adventurous briefs. Great communication and good with deadlines. Highly recommended, and will likely hire again." CLIENTS INCLUDE: Nood, Truly Beauty, Nailboo, Avery, HP Solutions, and more! But here’s where I'M DIFFERENT from someone who just writes comedy: A funny script isn’t necessarily a funny ad. And a funny ad isn’t necessarily an ad that sells. I’m also a certified direct-response copywriter and creative strategist, who spent years as part of the team that built a company acquired by The Dollar Shave Club. I understand hooks, consumer psychology, VOC, performance data, testing, funnels and what needs to happen after the laugh to get the click. And comedy doesn’t end on the page. Timing matters. Talent matters. Delivery matters. The pause before the punchline matters. The edit, reaction shot, music, SFX and where you make the cut can be the difference between a joke that kills and one that just sits there wondering what happened. I have a degree in film and have edited and developed numerous performance ads myself, so I write with the finished video in mind—not just the script. Comedy gets the attention. Direct response turns that attention into action. Creative strategy and data tell us what to make next. I bring all of it. Let's chat.