Daisy V.

I am an Amazon PPC Expert with 6+ years of experience helping e-commerce brands increase revenue, improve advertising efficiency, and scale profitably across US, Canada, and European Amazon marketplaces. I specialize in developing and executing full-funnel Amazon advertising strategies across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. My experience includes managing advertising portfolios with monthly spends ranging from $10K to $150K, optimizing campaigns across 10+ Amazon brands and 100+ SKUs, and driving measurable improvements in sales and profitability. My career highlights include: • Reducing ACOS from 68% to 22% through campaign restructuring, keyword optimization, and advanced bid management • Increasing PPC-attributed sales by 35% through strategic scaling and profitable keyword expansion • Managing Amazon advertising strategies across multiple international marketplaces • Improving campaign efficiency through data analysis, search term optimization, placement adjustments, and budget allocation My expertise includes: ✓ Amazon PPC strategy and campaign architecture ✓ Sponsored Products, Sponsored Brands & Sponsored Display ✓ Amazon DSP advertising ✓ Keyword research and search term mining ✓ ASIN targeting and competitor analysis ✓ Bid optimization and budget management ✓ ACOS, TACOS, ROAS, CTR, CPC & CVR analysis ✓ Amazon SEO and listing optimization ✓ Product launch and growth strategies I combine analytical expertise with marketplace strategy to help brands turn Amazon advertising into a scalable and profitable growth channel. Tools: Amazon Ads Console, Seller Central, Helium 10, Data Dive, Teikametrics, Keepa, Scale Insights, SimpleTricks, Microsoft Excel, and Google Sheets. I am open to opportunities where I can help Amazon brands grow through strategic advertising, performance optimization, and marketplace expansion..