Junaid M.

I'm an eCommerce growth lead with 7+ years of running performance for direct-to-consumer and Amazon, Walmart & Shopify brands. I've managed $250K+ in ad spend alone on Amazon PPC and helped brands grow to $1.5M+ in monthly revenue not by "boosting posts," but by building a full-funnel system where acquisition, creative, and visibility compound on each other. I help DTC and eCommerce brands scale profitably by connecting the three levers most freelancers treat separately: Amazon PPC, search visibility (SEO & GEO), and Meta Ads. WHAT I DO Amazon PPC — Full account builds, campaign restructures, and scaling spend without inflating ACOS — Keyword and search term strategy, bid optimization, and budget allocation across Sponsored Products, Brands, and Display — ACOS, TACOS, and profitability-focused optimization (not just impression share) — Catalog-wide PPC systems for brands managing dozens of SKUs SEO & GEO (Generative Engine Optimization) — Traditional SEO: keyword research, on-page optimization, content structure — GEO: making sure your brand shows up correctly in AI answers (ChatGPT, Perplexity, AI Overviews), not just Google's blue links — Technical audits and content strategy built for how people actually search now — Turning organic and AI-driven visibility into a real acquisition channel, not an afterthought Meta Ads (Facebook & Instagram) — Full account builds, restructures, and scaling from $1K to $50K to $100K+/month — Audience strategy, testing frameworks, and budget allocation — ROAS, CAC, and MER-focused optimization (not vanity metrics) — Advantage+ Shopping, retargeting, and prospecting campaigns WHO I WORK BEST WITH — DTC and eCommerce brands doing $20K–$1M+/month who want to scale without torching margins — Founders tired of agencies that hide behind dashboards and jargon — Brands that have a decent product but inconsistent acquisition or weak visibility — Teams that want one partner who sees the whole funnel, not three siloed specialists WHY BRANDS HIRE ME Most growth problems aren't traffic problems — they're visibility and conversion problems wearing a paid-media costume. I diagnose where revenue is actually leaking before touching ad budgets. That usually means: fixing the Amazon PPC structure that's bleeding spend on the wrong keywords, making sure you're actually discoverable in both search engines and AI tools, and only then scaling paid social on a funnel that can hold it. HOW WE'D WORK TOGETHER Audit — I review your Amazon PPC, SEO/GEO presence, and Meta account to find the biggest gaps. Plan — You get a clear, prioritized roadmap (no fluff, no 40-slide decks). Execute — I build and run the systems, reporting on the metrics that move profit. Scale — We compound wins across Amazon, search visibility, and paid social. TOOLS I USE Amazon Ads Console, Meta Ads Manager, Google Search Console, Helium 10 (or similar), Shopify, Google Analytics, Canva, and the standard eCommerce reporting stack. A NOTE ON HOW I COMMUNICATE Clear, frequent, and honest. I'll tell you when something isn't working and why — and I won't spend your budget testing things I already know won't move the needle. You'll always know what I'm doing, what it's costing, and what it's returning. If you're looking for someone who treats Amazon PPC, SEO/GEO, and Meta Ads as one connected growth system, not three disconnected tasks, let's talk. Send me a message with your brand, current monthly revenue, and your biggest bottleneck, and I'll reply with where I'd focus first.