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Mrinalini B.
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Mrinalini B.

Meta Ads Lead Generation Expert | Funnels That Convert

If your Facebook or Instagram Ads are not generating quality leads or your funnel isn’t converting, I help identify and fix the exact issues that are costing you leads and budget. I specialize in Meta Ads (Facebook & Instagram) lead generation combined with high-converting funnel strategies to generate consistent, qualified leads for service-based businesses. With 13+ years of experience in paid marketing, I’ve worked on campaigns where targeting, funnel flow, and conversion optimization directly impact ROI. My approach is data-driven, focused on performance, and built around measurable results. 🔥 Meta Ads Lead Generation (Facebook & Instagram) • Create and optimize Facebook & Instagram ad campaigns for consistent lead flow • Improve targeting, creatives, and campaign structure • Reduce cost per lead and improve lead quality ⚡ Funnel Optimization & Conversion Improvement • Analyze and improve landing pages and funnel flow • Identify drop-off points and improve conversion rates • Optimize lead forms, messaging, and user journey 🧩 Campaign Troubleshooting & Fixes • Fix underperforming campaigns and wasted ad spend • Diagnose tracking issues and pixel problems • Improve campaign stability and performance 📊 Performance & Scaling • Scale campaigns while maintaining ROI • A/B testing for creatives, audiences, and funnels • Data-driven optimization for long-term results 💼 Tools & Platforms Facebook Ads Manager, Instagram Ads, Meta Pixel, Google Analytics, Conversion Tracking, Kartra, Go High Level, ClickFunnels 🌟 What Sets Me Apart • 13+ years of hands-on paid marketing experience • Strong focus on lead generation and ROI, not just traffic • Clear communication and structured execution • Ability to quickly identify and fix performance issues 🚀 What I Can Help You With • Generate consistent leads using Facebook & Instagram Ads • Improve funnel conversion rates • Reduce cost per lead and wasted spend • Fix underperforming campaigns • Build and optimize complete lead generation systems If your ads are not delivering results or your funnel isn’t converting, feel free to share your current setup and challenges. I’ll help you identify what’s not working and how to improve it.

🇮🇳Kiratpur Sahib, India$17/hr100% JSS4.71 (118)Since Feb 2017
GlobeUpwork

Earnings and projects

MRR
$636

Last 6 months ÷ 6

World#67,851 / 412k
🇮🇳Country#7,265 / 45.9k
Revenue, last 30 days
$540

Last 6 months: $3.8k

World#60,842 / 412k
🇮🇳Country#6,391 / 45.9k
Total earnings
$123k

Billed in all: $127k

World#30,544 / 412k
🇮🇳Country#4,961 / 45.9k
Per project
$649

$382 in the last 6 months

World#159,335 / 412k
🇮🇳Country#19,927 / 45.9k
Projects, last 6 months
10

Across 15 contracts

27% fixed73% hourly
World#18,298 / 412k
🇮🇳Country#2,407 / 45.9k
Projects in all
190

Across 251 contracts

19% fixed81% hourly
World#10,847 / 412k
🇮🇳Country#2,077 / 45.9k

Earnings, last 30 days

$127k+$540 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$126.5k$127.0k$127.5kOct 8Oct 23Nov 7

Skill rankings: Top 16% in Social Media Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #44Kartra222 freelancers · 🇮🇳 #11Top 20%
  2. #326Sales Funnel Builder1,980 freelancers · 🇮🇳 #25Top 16%
  3. #337Facebook Marketing1,913 freelancers · 🇮🇳 #54Top 18%
  4. #522Sales Funnel2,700 freelancers · 🇮🇳 #43Top 19%
  5. #589Social Media Lead Generation3,113 freelancers · 🇮🇳 #54Top 19%
  6. #773Google Tag Manager3,074 freelancers · 🇮🇳 #155Top 25%
  7. #875Search Engine Marketing3,899 freelancers · 🇮🇳 #303Top 22%
  8. #1,197Facebook Ads Manager6,091 freelancers · 🇮🇳 #219Top 20%