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Abdul W.
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Abdul W.

Google, TikTok, Meta Ads Expert| 8+Yrs Exp| SAAS, Ecommerce & Lead Gen

I WANT TO MAKE YOUR BUSINESS A SUCCESS STORY. Over 8 years, I’ve helped clients reach their goals like: 🔹 $500M + Revenue with Ad Spend of $5.2M ▶ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 ▶ B2B SAAS 🔹 $1M+ Revenue with Ad Spend of $60K ▶ 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 & 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗔𝗱𝘀 (𝗠𝗲𝘁𝗮 𝗔𝗱𝘀) ▶ Automobile DTC Brand 🔹 $100K + Revenue with Ad Spend of $10K ▶ 𝗧𝗶𝗸𝗧𝗼𝗸 𝗔𝗱𝘀 ▶ Fashion eCommerce 🌐 I have managed 7-figure monthly ad budgets ❗𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗿𝗼𝘃𝗲 𝗶𝘁 𝘃𝗶𝗮 𝘀𝗰𝗿𝗲𝗲𝗻 𝘀𝗵𝗮𝗿𝗲❗ ⸻ What sets me apart? ✔ Available during U.S. and European business hours ✔ Daily communication and reporting ✔ Transparent, structured workflow ✔ Clear KPIs ✔ Reliable performance forecasting ⸻ 🛠 Skills & Expertise (𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼, Full list below) ✅ Google Ads (Search, Display, Performance Max, Search Max, Shopping) ✅ Meta Ads (Facebook & Instagram) ✅ YouTube Ads ✅ TikTok Ads & TikTok Shop Ads ✅ Pinterest Ads ✅ Snapchat Ads ✅ LinkedIn Ads ✅ Bing Ads (Microsoft Ads) ✅ Google Analytics 4 ✅ Google tag manager ✅ Google search console ✅ SEO (On-page Technical SEO & Off Page) ✅ WordPress & Shopify ✅ Funnel building & CRO ✅ AI-assisted Ad Creative Production (Video & Image) ⸻ ✅ 𝗪𝗵𝗼 𝗔𝗿𝗲 𝗠𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 🏭 𝗕𝘆 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 / 𝗡𝗶𝗰𝗵𝗲: • E-commerce Brands (Shopify, WooCommerce, Amazon) • SAAS with Subscription (Both B2B & DTC) • DTC Fashion & Apparel Brands • Health & Beauty / Skincare / Cosmetics • Jewelry & Accessories Brands • Home & Interior Products • Health & Wellness / Fitness & Wellness Brands • Supplements & Nutrition • Digital Products / Info Products • Online Courses & EdTech • Coaches, Experts, and Creators • Lead Gen Businesses • SaaS & Tech Startups • Local & Service-based Businesses • Subscription Boxes & Memberships • Influencer Merch Stores • Real Estate • Luxury Goods / High-ticket Products 📈 𝗕𝘆 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗦𝗶𝘇𝗲: ➤ VC-backed Startups ➤ 6-7-8-figure Companies & Brands ➤ DTC Brands ➤ 9-figure Enterprises scaling to new markets ➤ Pre-launch MVP teams ➤ Boutique E-com brands with growth potential ➤ Personal brands scaling to paid ads 💰 𝗕𝘆 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗕𝘂𝗱𝗴𝗲𝘁: $ Growing Brands — from $5K/month $ Established Players — from $100K/month $ Future Unicorns — from $500K/month $ Enterprise-size — from $1M/month $ Brands transitioning from paid to organic $ Clients looking to scale to 6–9 figures in ad revenue $ Businesses looking for cross-platform attribution clarity 🌎 𝗕𝘆 𝗚𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝘆 / 𝗠𝗮𝗿𝗸𝗲𝘁: ▸ US 🇺🇸 ▸ Canada 🇨🇦 ▸ United Kingdom 🇬🇧 ▸ Europe 🇪🇺 — including large and small markets: ▸ Germany, France, Netherlands, Switzerland ▸ Nordics: Sweden, Norway, Finland, Denmark ▸ Baltic countries: Estonia, Latvia, Lithuania ▸ Australia & New Zealand 🇦🇺🇳🇿 ▸ GCC countries (UAE, Saudi Arabia, Qatar, etc.) ▸ Singapore 🇸🇬 ▸ Israel 🇮🇱 ▸ Brazil 🇧🇷 ▸ Colombia ▸ Chinese-owned 🇨🇳 brands targeting international markets ✅ 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼 (𝗙𝘂𝗹𝗹 𝗹𝗶𝘀𝘁) 🎯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗙𝘂𝗻𝗻𝗲𝗹 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: ⌑ Retargeting & Remarketing Campaigns ⌑ Cross-Platform Paid Media Strategy ⌑ Horizontal & Vertical Scaling Strategies ⌑ Customer Experience Optimization ⌑ Customer Journey Mapping (CJM) ⌑ Conversion Rate Optimization (CRO) ⌑ Funnel Audits & Strategy ⌑ A/B Testing & Split Testing ⌑ Landing Page Strategy & Structure Recommendations ⌑ Website development ⌑ Shopify/WooCommerce/Amazon E-commerce Strategy 📊 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗦𝗲𝘁𝘂𝗽: ⌑ Google Analytics 4 (GA4) ⌑ Google Tag Manager ⌑ Facebook Conversion API (browser & server-side) ⌑ Triple Whale / Hyros / North Beam setup ⌑ UTM ⌑ Funnel Behavior Analysis (Hotjar, Microsoft Clarity, Facebook SDK, AppsFlyer, Adjust) 🔍 𝗔𝘂𝗱𝗶𝘁 & 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: ⌑ Ad Account Audits (Meta, Google, TikTok, etc.) ⌑ Funnel & Website Audits ⌑ Strategic Roadmapping for Scaling 🎨 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: ⌑ Visual Creative Production (Statics, Videos, UGC) ⌑ Ad Creative Copywriting (UGC, Static, Video) ⌑ Creative Direction & Briefing ⌑ Creative Testing Strategy ⌑ Landing Page Copy & Layout Planning 📬 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: ⌑ Reporting Dashboards (Google Sheets, Looker Studio, NorthBeam) ⌑ Notion-Based Reporting Systems ⌑ Slack + Email Notification Integrations ⌑ Custom Email Reports from Ad Platforms ⌑ Internal Team Training on Ads & Metrics ⌑ Update & Reporting Sessions 🔧 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀: ⌑ Zapier / Make.com ⌑ ClickUp / Notion ⌑ Email Campaigns (Klaviyo, Mailchimp) ⌑ Chatbots 🔑 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 Meta Ads, Google Ads, Facebook Ads, Instagram Ads, Snapchat Ads, TikTok Ads, PPC Campaign Management, CRO Optimization, SMM, SEM, Digital Marketing, Social Media Advertising, Ad Campaign Setup, Lead Generation, ROI Growth, Funnel Building, Retargeting Ads, Google Ad Manager, Google Analytics, Google Ads Account Management, Conversion Tracking, Business Manager Setup, Pixel Setup

🇵🇰Islamabad, Pakistan$50/hr100% JSS4.91 (16)Since Mar 2017
GlobeUpwork

Earnings and projects

MRR
$6.2k

Last 6 months ÷ 6

World#3,617 / 412k
🇵🇰Country#333 / 52.9k
Revenue, last 30 days
$10k

Last 6 months: $37k

World#1,463 / 412k
🇵🇰Country#116 / 52.9k
Total earnings
$137k

Billed in all: $145k

World#26,525 / 412k
🇵🇰Country#2,002 / 52.9k
Per project
$3.9k

$3.4k in the last 6 months

World#43,912 / 412k
🇵🇰Country#2,761 / 52.9k
Projects, last 6 months
11
45% fixed55% hourly
World#15,931 / 412k
🇵🇰Country#3,676 / 52.9k
Projects in all
35

Across 38 contracts

55% fixed45% hourly
World#85,277 / 412k
🇵🇰Country#13,822 / 52.9k

Earnings, last 30 days

$145k+$10k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$130k$135k$140k$145kOct 8Oct 23Nov 7

Skill rankings: Top 0.39% in Social Media Marketing Plan

Top 1% in 6 of 15 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #4Social Media Marketing Plan1,014 freelancers · 🇵🇰 #1Top 0.39%
  2. #12Display Ad700 freelancers · 🇵🇰 #2Top 2%
  3. #21TikTok Ad2,322 freelancers · 🇵🇰 #5Top 0.90%
  4. #23TikTok Marketing2,601 freelancers · 🇵🇰 #4Top 0.88%
  5. #26Media Buying1,414 freelancers · 🇵🇰 #5Top 2%
  6. #29YouTube Marketing2,620 freelancers · 🇵🇰 #5Top 1%
  7. #39Campaign Optimization1,751 freelancers · 🇵🇰 #13Top 2%
  8. #41Advertising2,698 freelancers · 🇵🇰 #2Top 2%