Muhammad Usman A.

Business Analyst & Analytics Consultant with over 10 years experience to implement analytics tools to gets insights of user's behavior, attribution of social media channels and app-retentions platforms to get more revenue and increase the engagement with digital channels. I help my clients to optimize campaigns reduce budget and improve conversion rate. Universal Analytics UA to GA4 Tags Migration according to Google Analytics standards. #Core Qualification 1) Data gathering techs Implementation in web & mobile applications for Digital marketing & KPIs 2) Business Analysis and provide insightful reports. 4) Data modelling, data profiling, data management, data analytics & ELT/ETL #Expertise: 1) Firebase Analytics Firebase tags implementation for mobile applications after detailed business analysis, tracking of every useful activity of users in firebase analytics. 2) Branch/ Adjust implementation for mobile growth and attribution data for marketing platforms. 3) Google Cloud Platform Google cloud functions & App Engine For ELT/ETL from different marketing platforms using their APIs and Load all data in a single data warehouse BIgquery of all platforms and visualize data in data studio. 4) Clevertap / MoEngage Expertise for the implementation of app-retention platforms like Clevertap , moEngage to get more revenue by digital platforms and keep users engaged. 5) Facebook Pixel Audit/Implementation and server-side implementation I am Facebook's official Business partner for pixel/CAPI auditing, implementation of Facebook pixel/CAPI. I audit/implement Facebook pixels/CAPI for client’s web and mobile applications. 6) Universal Analytics, GA4 and Server-Side Google Tag Manager Implementation Implementation of Universal Analytics and Google analytics 4 for web applications using Google Tag Manager or custom development on clients web application 7) Server side measurement protocol and other platform implementation Implementation of Measurement protocol, Facebook server-side conversion APIs & Offline conversion APIs implementation using GTM server side or local server using the PHP/NodeJs/ASP.net programming language as per clients needs.