Tricia D.

Growing businesses do not usually break because the team is not working hard enough. They break because the systems, handoffs, priorities, dashboards, and ownership structures have not caught up with the pace of the business. I help founders, executives, and lean teams turn messy operations into clear, repeatable systems. I bring 10+ years of experience across operations, project management, marketing operations, client-facing campaign operations, go-to-market execution, crypto, SaaS, AI, and nonprofit executive leadership. I have worked in fast-moving environments where priorities shift quickly, teams are distributed, and the work needs someone who can bring structure without slowing everyone down. My background includes operations leadership across crypto, advertising operations, trading platforms, ecosystem programs, identity infrastructure, and nonprofit executive operations. I have owned cross-functional workflows, reporting systems, campaign operations, partner onboarding, budgets, executive updates, project timelines, SOPs, and team operating rhythms. I am best at stepping into ambiguity, figuring out what is broken, organizing the moving pieces, and creating systems the team can actually use. What I help with: Operations Management: I help clean up day-to-day operations so work moves through the business with clear ownership, timelines, priorities, and accountability. This can include internal workflows, team communication, reporting structures, SOPs, handoff processes, and operating cadences. Dashboards, Reporting & Visibility: I build and manage dashboards that give leadership a clear view of what is happening across the business. This can include KPIs, project status, campaign performance, client onboarding, pipeline health, team capacity, open blockers, budget pacing, and executive summaries. Project Management & Cross-Functional Execution: I manage projects across marketing, product, sales, operations, compliance, analytics, engineering, and external partners. I keep timelines moving, clarify next steps, document decisions, follow up on blockers, and make sure work does not fall through the cracks. Client & Partner Operations: I have deep experience managing client-facing and partner-facing workflows, including onboarding, campaign setup, QA, approvals, reporting, communication, follow-up, and issue resolution. I help create smoother experiences for both the internal team and the people they serve. GTM & Marketing Operations: I support go-to-market execution, campaign operations, partner launches, growth programs, content workflows, paid media operations, lifecycle processes, and reporting systems. I bring a strong marketing background, but my focus is on the operational engine behind the work. SOPs, Process Design & Team Systems: I document the way work gets done so teams are not relying on memory, scattered messages, or one person holding everything in their head. I create practical SOPs, project boards, status trackers, intake forms, approval flows, and repeatable playbooks. Founder & Executive Support: I can operate as a fractional operations lead, chief of staff, or project owner for founders and executives who need someone to organize priorities, manage follow-through, prepare updates, coordinate teams, and turn ideas into execution. Systems Implementation & Workflow Cleanup: I help teams get more out of the tools they already use. This can include project management platforms, CRM systems, shared workspaces, communication tools, automation platforms, reporting tools, and internal dashboards. How I work: I start by understanding how the business actually operates. What is unclear? Where are things getting stuck? What is being repeated manually? Which projects lack ownership? What does leadership need to see every week? Where are clients, partners, or customers falling through the cracks? From there, I create structure that fits the team instead of forcing a complicated system nobody will use. I am not here to over-process your business. I am here to create just enough structure so the right work gets done faster, with fewer dropped balls and less confusion. I can come in to manage a specific project, clean up an operational function, build dashboards and reporting, create SOPs, improve internal workflows, support a founder, or act as a fractional operations lead across the business.