Zack O.

Expert Vetted - EVT Howdy! I'm Zack, and I reside in the Twin Cities area of Minnesota. Yes, we're nice despite having snow for 9 months a year. I'm a Xennial and can bridge the gap between the tech immigrants and the tech natives. I speak dialog and digital and now AI, what's next? I'm a data nerd and analytics focused and use my creativity in helping solve problems or issue analysis on what your future holds - no I don't use tarot cards - I look at your data and that of the market paired with experience and guided by expertise. I earned my stripes working for Apple from 2006-2014. I joined part time out of college and grew in roles and projects that had worldwide impact, we leveraged analytics to drive innovation and deliver exceptional customer experiences, while fiercely promoting the brand that was/is Apple. Then SJ passed away and Apple went on the skids..but that's another story. After running a successful full-service HubSpot Partner Agency helping clients with full inbound digital marketing efforts, I decided to venture solo. Running full digital marketing campaigns I dug into the breadth and depth of digital tools and tactics. I've spent the past 7 years helping entrepreneurs to Fortune 1000 companies with digital marketing. Majority of services have been in Marketing Analytics and AaaS (Analytics As A Service..come on now;), Paid Campaigns (Google Ads, Bing Ads, Facebook, Reddit, CTV, and more), SEO Consulting (I'm a SEMRush partner), and anything related to those three. I do a lot of marketing audits, SEO/Paid Ads/Analytics, where we uncover opportunities for your company to grow and gain efficiency. I am now building custom AI Solutions for clients as needed and also addressing real efficiency concerns within teams. I'm familiar with Agents, Assistants, Chat-bots, and generally helping your team improve with AI tools. I can tell you the #1 reason most companies fail at digital marketing is the lack of accurate tracking and analytics. If you don't understand where your spend is going, what it's bringing the company, and how you can continue to improve, then you'll fall into that 95+% of lack lusterness. I'm unique in leveraging analytics and data to help make informed decisions. Digital marketing starts with understanding the customer and the buyer journey, then researching keywords and places, then tying everything together to match and create an exceptional experience that leads to higher conversions and greater brand loyalty. Google Partner: Google Analytics Certified GA4, Google Ads Certified, Google Tag Manager, HubSpot Certified. SEMRush Partner. Adobe Partner. Bing Partner. Facebook Partner. Tools I use: Google Tag Manager, Adobe DTM, SEMRush, Screaming Frog, Google Search Console, Google Marketing, Google Analytics, SimilarWeb, Google Docs, Google Data Studio, HubSpot, Salesforce, Mailchimp, AdEspresso, Opteo, Looker, Ahrefs, Keywords Everywhere, Claude Sonnet 3.5, ChatGPT-4o, And many more!