Chase M.

Most ecommerce and Shopify brands are scaling on broken data — mistracked conversions, double-counted sales, and Performance Max hiding what actually works. I'm a Google Ads expert who fixes the tracking first, then scales ROAS. 16+ years, $12M+ managed, up to 32x ROAS. After 16+ years and $6M+ in annual ad spend managed, I've learned the same lesson over and over: the biggest gains usually aren't in the bidding — they're in the measurement. If your GA4, conversion tags, and server-side tracking aren't airtight, you're optimizing toward the wrong numbers and leaving revenue on the table. Here's how I work: 🔍 Measurement first — GA4, Google Tag Manager, server-side tracking, and Enhanced Conversions set up so every dollar is attributed correctly. 🎯 Google Ads that compound — Search, Shopping, and Performance Max structured with a clean feed so PMax stops cannibalizing your brand traffic, plus Demand Gen and remarketing. 🛒 Ecommerce revenue growth — feed optimization, profitable ROAS scaling, and real new-customer acquisition (not just retargeting your existing buyers). 📊 Reporting that tells the truth — dashboards that show what's actually driving revenue, not vanity metrics. Recent results: ✅ Big Chill (appliance brand): $17.7M tracked revenue, 32x ROAS across Google & Meta ✅ B2B SaaS: 500% ROI on Search, CPL driven below the $150 target ✅ Healthcare: rebuilt underperforming Google & Facebook campaigns, sharply lower cost-per-lead I also run Meta, Microsoft, and LinkedIn Ads when they fit the funnel — but Google Ads paired with rock-solid tracking is where I move the needle most for ecommerce brands. Credentials: Certified Google Partner · Google Ads Certified · Google Analytics Certified · 100% Job Success Score · Top Rated on Upwork · U.S. Military Veteran. If you're spending real money on Google Ads and aren't 100% sure your tracking is telling you the truth, send me a message or invite me to your job — I'll tell you what I'd look at first.