Lars N.

Analytics lead (Google Analytics, Google Ads, SEO & Reporting)

My speciality is digital marketing measurement and reporting. I help in producing data driven information based on the business that can identify key trends and give insights so right activities can be chosen to affect the numbers. A part of this is Google Ads review, set up and optimization. For for data analysis, measurement and ongoing follow up on results, I use Google Analytics. Other tools are Google Search Console and SEO PowerSuite for SEO audit and progress, Google Tag Manager for setting up tracking, Google Optimize for A/B testing and Google Data Studio for data visualization. Google Analytics (Universal & GA4), Google Ads Search, Google Ads Video and Inbound Marketing certified. I am a structured result driven doer driven by my deep passions in life — web analytics, the nature of Northern Sweden, and chilling with the thoroughbred retired racehorse that I love to ride. Education: 1987 - Exam in Primary Jurisprudence, Uppsala University 1992 - Bachelor of Business Administration (B.B.A), Stockholm University 1996 - EDI Specialist, C3L Tyresö 2013 - Google Analytics Certified Expert 2013 - Inbound Marketing Certified Expert 2019 - Google Ads Search certified Expert 2020 - Google Ads Video certified Expert -Miscellaneous management trainings, Strålfors, Canon, Hewlett Packard Additional skills: Google Data Studio, Google Search Console, Google Tag Manager, Google Optimize, SEO PowerSuite, WordPress. Additional strengths: Understands a business quickly and use language the business understands. Good at visualizing data. Deep understanding of IT and how to concretize customer benefit.