Charles L.

Expert Vetted Brand Identity Designer: Tech | AI | Industrial | Retail

I’m an Adobe award-winning Brand Identity, Social Content and Web Designer, helping SaaS | Tech | FinTech | Consumer | F&B | Lifestyle & more. I build scalable visual systems, modern logos and high-performing website designs that strengthen recognition, improve clarity and drive measurable business results. What sets me apart on Upwork? Proven by my fortune 1000/500 clients (see below), I deliver industry-level results not the over-promised, underdelivered work many clients encounter on freelance platforms. •Expert-Vetted (Upwork’s highest badge) •Adobe Design Award winner •Fortune 500 level clients & associations: Amazon HQ, Disney/Marvel, Star Wars, Janssen, John Lewis & More •13+ years commercial experience •Upwork Brand Identity Award Winner My work has helped startups scale to multimillion-dollar valuations – including a rebrand that drove a 243% increase in SaaS revenue, helped secure enterprise clients such as ASOS and M&S and contributed to $100M+ in combined funding, and earned recognition from the Financial Times as one of Europe’s fastest-growing companies. What I Deliver: • Brand identity systems & visual identities • Custom logo design (logomarks, logotypes, symbols, icons) • Brand guidelines, toolkits & launch assets for Consumer, collectables, SaSS, Industrial • Geometric, minimalist, modern or bold design styles • Marketing websites & landing pages (Web / UI design) • Investor pitch decks, sales decks & presentation design • Supporting marketing collateral and social media assets • Marketing visuals for websites, ads, product launches and campaigns Branded Collateral: • Motion-ready compositions for animations and product demos • Brochures, flyers, posters, business cards and corporate collateral • Packaging design for retail, D2C and product-focused brands Tools & Expertise • Adobe Illustrator, Photoshop, InDesign, After Effects • Web & Digital: Figma (Auto-layout, Prototyping, UI Kits), Webflow, Squarespace, Framer, Wix • Other: 3ds Max, PowerPoint, Canva, • Midjourney, Runway, Sora for quick fire development (for photo/video compositions only, I never rely on AI for brand frame-working or other integral visual requirements, this helps ensure true customisation and cohesion) If you’re launching or rebranding I can build a brand and visual system that improves clarity, elevates your positioning and drives real results through my design services. Send a message to get started or book a consultation with me and I’ll outline how I can help take your brand and product to the next level in 2026. Brand Identity • Logo Design • Web Design • Website Design • Brand Guidelines • Brand Systems • SaaS Branding • Tech Branding • FinTech Branding • B2B Branding • Pitch Deck Design • Marketing Design • Visual Identity • Digital Design • Modern Minimalist Branding • Responsive Web Design • Conversion-Focused Design • Corporate Branding