Den C.

Google Ads Ecommerce Expert | Merchant Center, Shopping Feed, PMax

Many ecommerce businesses assume their Google Ads campaigns are the problem when performance starts to decline. In reality, the campaigns are often only a symptom. The real bottlenecks are usually found in Merchant Center, the product feed, or conversion tracking. Products may be limited or disapproved, feed data may not accurately represent the catalog, or purchases may be tracked incorrectly. Until those issues are fixed, increasing budgets or changing bidding strategies rarely delivers consistent growth. This is exactly where I help. I specialize in Google Ads, Google Shopping, and Performance Max for Shopify and ecommerce brands, with nine years of experience working inside accounts that already spend on Google Ads. My work goes beyond campaign optimization and focuses on the technical foundation that allows campaigns to scale profitably. Every project starts with a comprehensive audit covering Google Ads, Merchant Center, and GA4 with Google Tag Manager. Looking at these systems together makes it much easier to uncover issues that are often missed when each platform is reviewed separately. I identify feed problems, tracking errors, country and currency mismatches, shipping inconsistencies, duplicate conversions, and other technical limitations that directly affect campaign performance. For Shopify stores, product feed optimization is often the highest-impact improvement. I optimize product titles, attributes, categories, availability, pricing, and the overall feed structure to help products become more competitive in Google Shopping. Campaigns are then organized around business priorities, product margins, and top-performing collections instead of using a one-size-fits-all approach. When needed, I also manage Meta Ads, Microsoft Ads, and Amazon PPC, creating a unified acquisition strategy across multiple channels. To make reporting actionable, I build Looker Studio dashboards that connect advertising spend with revenue, ROAS, CPA, and product-level performance, giving clients a clear picture of what is driving growth. Some of my recent projects include improving ROAS by 41% for a Shopify DTC brand through Shopping and Performance Max optimization, and scaling a luxury mattress ecommerce account to an 8.1x ROAS. I am a Top Rated Plus freelancer on Upwork with a 100% Job Success Score, more than 2,500 completed hours, and Google certifications in Search, Display, and Analytics. If your store is already investing in Google Ads but results have plateaued, I can help identify what is holding the account back before more budget is spent. Share your Shopify store, target countries, and current goals, and I’ll show you where the biggest opportunities for improvement are. Last updated: 09 September 2026