Den C.

Google Ads for ecommerce: Shopping, Performance Max, Merchant Center & tracking. 14 years in PPC, up to 8.1x ROAS on Google Ads, Top Rated Plus with 100% JSS. If your store spends on Google Ads but ROAS is falling, conversions look inconsistent, or Shopping and Performance Max won't scale, the problem is often not the campaigns themselves. In most ecommerce accounts I audit, the real bottlenecks sit underneath: limited or disapproved products in Merchant Center, a weak product feed, duplicated or missing purchases in GA4 and Google Ads, or Performance Max optimizing on bad data. Raising the budget or switching bid strategies rarely fixes that. I help Shopify and ecommerce brands find and fix these issues, then scale what works. TYPICAL SITUATIONS I'M HIRED FOR - Products disapproved or limited in Merchant Center because of feed, pricing or shipping data - Performance Max spends but doesn't bring profitable sales, or ROAS drops when you scale - Shopping campaigns stuck at the same volume for months - Purchases duplicated or missing; Shopify, GA4 and Google Ads show different numbers - New Shopify store launching Google Ads and wanting the foundation right from day one - In-house team or agency needs a second opinion before increasing budget Not a fit: Merchant Center or Google Ads suspensions, reinstatements and appeals. HOW I USUALLY START: A FULL ECOMMERCE AUDIT I review Google Ads, Merchant Center, the product feed, GA4 and GTM together, because the most expensive problems hide between platforms: - Account and campaign structure: Shopping, Performance Max, Search - Merchant Center diagnostics: disapprovals, limited products and feed errors - Product feed: titles, categories, GTINs, variants, pricing, shipping, custom labels - Tracking: GA4, GTM, Enhanced Conversions, purchase values, Shopify vs GA4 vs Ads discrepancies - Bidding, budgets, search terms, negative keywords and wasted spend You get a prioritized list of fixes: what to do first, why, and what impact to expect. If you prefer, I implement the fixes myself. WHAT I WORK ON Merchant Center & feeds: fixing product disapprovals, shipping and pricing mismatches, and optimizing feed attributes that drive Shopping visibility: titles, product types, Google product categories, GTINs, brands and custom labels for margin- and bestseller-based segmentation. Campaigns: Shopping, Performance Max, Search and Dynamic Remarketing, structured around margins, best sellers and product categories rather than one strategy for the whole catalog. I separate what deserves budget from what quietly burns it. Tracking: clean GA4 + GTM + Google Ads conversion setup, Enhanced Conversions, correct revenue values and remarketing audiences. Without reliable data, automated bidding and PMax optimize against noise. Reporting: Looker Studio dashboards linking ad spend to revenue, ROAS, CPA and product-level performance, so you can see which products and campaigns actually make money. When a brand needs a broader paid mix, I also manage Meta Ads, Microsoft Ads and Amazon PPC. For larger projects I work with my team at UAATEAM, so you get more hands without losing a single point of contact. HOW I WORK - Access first, changes second: I review before touching anything and agree priorities with you - Every change is logged, so you always know what was done and why - Clear weekly or bi-weekly updates in plain language, not just screenshots of dashboards - Communication through Upwork; I usually reply within 4–8 hours RESULTS & CREDENTIALS - +41% ROAS for a Shopify DTC brand through Google Shopping and Performance Max optimization - 8.1x ROAS scaling Google Ads for a luxury mattress brand - 7.2x ROAS and 43% lower CPA for a DTC ecommerce brand - 5.9x ROAS for an ergonomic office furniture store - Top Rated Plus, 100% Job Success, nearly 2,900 hours and $100K+ earned on Upwork - Google certified in Search, Display and Analytics; Amazon Ads certified GETTING STARTED Does your Performance Max campaign favor a few products while the rest of your Shopify catalog barely shows up in Google Shopping? Send me your store URL and a short note on how the campaign is structured and what the results look like, and I'll tell you where I'd dig in first, be it the asset groups, the product feed or the Merchant Center data. Prefer to talk it through? Book a 30-minute consultation and we'll walk through your Performance Max setup and Google Ads account together.