Melanie B.

I am a published author with a Master’s degree in Strategic Communication – specifically marketing copy and B2B communication. My goal is to create high impact copy that is appealing and exciting to a company's target audience and also reflects a company's brand identity and value. I work with companies and government entities to refresh existing marketing copy and website content. I have experience working in City government on website development, marketing communications, digital media, press releases, and Request For Proposals (RFP)s. I have worked in higher education publishing for 20 years, most recently with Pearson Education. I also have extensive experience as an instructional designer, creating college courses and business training courses, workbooks, and manuals. My strengths are brand messaging, research, writing, editing, and creating and editing content in Adobe Photoshop, InDesign, Illustrator, and Premiere. I use the following Learning Management Systems: Canvas, Blackboard, Schoology, Moodle, Articulate, and Rise 360.