Herika A.

Digital Marketing Strategist | UGC Content & Paid Media | Media Buying

Asia Growth & Performance Marketer | Social Media Management | Content Creation for Apps, Products & Software I help global brands, e-commerce businesses, tech companies, and app developers expand and win across Indonesia and the broader Asia market. As a performance-focused Digital Marketing Specialist, I combine data-driven acquisition strategies, funnel optimization, and localized creative execution. Whether launching a new offer into Southeast Asia or optimizing multi-channel ad spend, I focus on turning marketing budgets into predictable customer acquisition, brand authority, and measurable revenue growth. From strategic positioning to hands-on campaign execution and creative production, I bridge the gap between performance analytics, cultural localization, and direct-response marketing. Whether launching into Southeast Asia or scaling existing ad spend, I bridge the gap between creative execution, cultural adaptation, and performance data. 💻 Core Service Offers 1️⃣ Content Creation & Creative Direction (Brands, Apps & Software) End-to-end content production tailored for physical products, mobile apps, SaaS, and digital brands entering or scaling in Asia. Scripting, filming, hook testing, and producing high-volume UGC, product showcases, app walkthroughs, and localized video ad assets. 2️⃣ Asia Market Expansion & Go-To-Market (GTM) Strategy Strategic positioning, message localization, and GTM execution tailored for Asian consumer behavior and regional market dynamics. Cultural adaptation of core marketing funnels, app onboarding flows, and offers to maximize conversion rates in local markets. 3️⃣ Full-Funnel Digital Marketing & User Acquisition Multi-channel acquisition and retention strategies integrating paid ads, organic content, and performance campaigns for apps, software, and D2C products. Campaign optimization focused on key performance metrics: Lower CPA/CPI/CAC, higher ROAS, and scalable LTV. 4️⃣ UGC & Performance Ad Creative Strategy Strategic ad pipelines: testing angles, scripting hooks, briefing creators, and directing performance-focused ad creative testing. High-converting creative execution built specifically for TikTok Ads, Meta (Instagram/Facebook), and short-form video platforms. 5️⃣ KOL & Influencer Campaign Management Complete creator management: niche research, outreach, pricing negotiation, creative briefing, tracking, and performance reporting. Directing influencer partnerships that drive real product sales, app installs, and customer sign-ups—not just vanity metrics. 6️⃣ Conversion Copywriting & Localized Content Direct-response ad copy and conversion-driven content strategy across high-growth verticals: Apps & Tech, SaaS, Finance, Beauty, Lifestyle, and Consumer Goods. 🏆 Proven Experience & Highlights End-to-End Content Pipeline: Produced and directed high-volume UGC and ad creative testing pipelines that boosted CTRs and reduced acquisition costs for apps and products. Media Reach: Directed strategies and campaigns featured on major media outlets, including CNN, Suara, and Coinvestasi. Regional Growth: Executed growth, content, and localization initiatives for international brands expanding into Indonesia and Southeast Asia. Data-Driven Execution: Delivered clear reporting frameworks to connect content performance directly to ad spend ROI and revenue growth. 🚀 Ready to Scale Your Brand, Product, or App in Asia? I focus on clarity, performance, and real business results. Every video, UGC piece, and campaign strategy is built to move the needle on your bottom line. Invite me to your job post or send a direct message with your product, app, or software details—let’s map out your growth strategy.