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Kevin Z.
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Kevin Z.

Healthcare & Medical Marketing Expert | MBA | PPC Google & Meta Ads

Healthcare marketing strategist for plastic surgeons, MedSpas, weight loss clinics, and multi-location practices. $10M+ in patient revenue attributed to campaigns I've managed on Google and Meta. I'm a US-based, MBA-trained marketer with 7+ years of agency-side experience in high-ticket healthcare. I build the full patient acquisition system: the ads, the landing page, and the tracking that proves which leads actually booked. You work directly with me, not a junior account manager. 🏥 INDUSTRIES Plastic Surgery, Dermatology, MedSpas, Dental, Weight Loss, Concierge Medicine, Nutrition, Hair Restoration, Psychiatry, Oncology, Urgent Care, ABA Therapy, Veterinary + More 🛠 WHAT I HELP WITH 🎯 Paid Media: Google Ads (Search, Performance Max, Local Service Ads) and Meta Ads. New builds, audits, restructures, and scaling. 📊 Conversion Tracking & Analytics: GA4, GTM, CallRail, Meta Conversions API, and offline conversion imports. Privacy-conscious setups that keep PHI out of ad platforms. 📝 Landing Pages & CRO: Page audits, conversion copy, and A/B tests that turn clicks into consultations. 🧭 Marketing Strategy: Channel mix, budget planning, and lead quality fixes, including front-desk follow-up gaps that lose booked patients. ✅ Ad Policy & Compliance: Restricted categories (weight loss, GLP-1, pharmaceuticals), disapprovals, and suspended account recovery. ⚙️ HOW I WORK 1️⃣ Audit: I review your ads, tracking, and landing pages and show you where leads and budget are leaking. 2️⃣ Fix the foundation: Tracking and landing pages get fixed before scaling, so every dollar is measured. 3️⃣ Build and scale: Campaigns optimized for booked appointments, not form fills. 4️⃣ Report: Dashboards showing cost per lead, cost per booked patient, and ROI. 🚀 LET'S TALK ✉️ Message me with your practice type, monthly ad budget, and your biggest bottleneck (lead volume, lead quality, or tracking), and I'll tell you where I'd start.

🇺🇸Irvine, United States$100/hr100% JSS5.00 (3)Since Apr 2017

Earnings and projects

MRR
$5.4k

Last 6 months ÷ 6

World#4,623 / 412k
🇺🇸Country#1,606 / 62.1k
Revenue, last 30 days
$7k

Last 6 months: $33k

World#3,024 / 412k
🇺🇸Country#1,171 / 62.1k
Total earnings
$51k

Billed in all: $52k

World#74,699 / 412k
🇺🇸Country#13,557 / 62.1k
Per project
$3.2k

$2.5k in the last 6 months

World#52,621 / 412k
🇺🇸Country#8,817 / 62.1k
Projects, last 6 months
13
77% fixed23% hourly
World#12,441 / 412k
🇺🇸Country#2,014 / 62.1k
Projects in all
16
81% fixed19% hourly
World#155,087 / 412k
🇺🇸Country#22,338 / 62.1k

Earnings, last 30 days

$51.5k+$7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$40k$45k$50k$55kOct 8Oct 23Nov 7

Skill rankings: Top 0.80% in Lead Generation

Top 1% in 2 of 14 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #21Healthcare1,767 freelancers · 🇺🇸 #6Top 1%
  2. #23Performance Marketing1,000 freelancers · 🇺🇸 #7Top 2%
  3. #27Social Media Lead Generation3,113 freelancers · 🇺🇸 #9Top 0.87%
  4. #41Facebook Ad Campaign2,495 freelancers · 🇺🇸 #10Top 2%
  5. #44Google Ads Account Setup1,074 freelancers · 🇺🇸 #9Top 4%
  6. #48Google Ad Manager1,806 freelancers · 🇺🇸 #17Top 3%
  7. #51Google Ads Audit1,171 freelancers · 🇺🇸 #11Top 4%
  8. #60Google Ads Account Management1,516 freelancers · 🇺🇸 #13Top 4%