Kevin Z.
Healthcare & Medical Marketing Expert | MBA | PPC Google & Meta Ads
Healthcare marketing strategist for plastic surgeons, MedSpas, weight loss clinics, and multi-location practices. $10M+ in patient revenue attributed to campaigns I've managed on Google and Meta. I'm a US-based, MBA-trained marketer with 7+ years of agency-side experience in high-ticket healthcare. I build the full patient acquisition system: the ads, the landing page, and the tracking that proves which leads actually booked. You work directly with me, not a junior account manager. 🏥 INDUSTRIES Plastic Surgery, Dermatology, MedSpas, Dental, Weight Loss, Concierge Medicine, Nutrition, Hair Restoration, Psychiatry, Oncology, Urgent Care, ABA Therapy, Veterinary + More 🛠 WHAT I HELP WITH 🎯 Paid Media: Google Ads (Search, Performance Max, Local Service Ads) and Meta Ads. New builds, audits, restructures, and scaling. 📊 Conversion Tracking & Analytics: GA4, GTM, CallRail, Meta Conversions API, and offline conversion imports. Privacy-conscious setups that keep PHI out of ad platforms. 📝 Landing Pages & CRO: Page audits, conversion copy, and A/B tests that turn clicks into consultations. 🧭 Marketing Strategy: Channel mix, budget planning, and lead quality fixes, including front-desk follow-up gaps that lose booked patients. ✅ Ad Policy & Compliance: Restricted categories (weight loss, GLP-1, pharmaceuticals), disapprovals, and suspended account recovery. ⚙️ HOW I WORK 1️⃣ Audit: I review your ads, tracking, and landing pages and show you where leads and budget are leaking. 2️⃣ Fix the foundation: Tracking and landing pages get fixed before scaling, so every dollar is measured. 3️⃣ Build and scale: Campaigns optimized for booked appointments, not form fills. 4️⃣ Report: Dashboards showing cost per lead, cost per booked patient, and ROI. 🚀 LET'S TALK ✉️ Message me with your practice type, monthly ad budget, and your biggest bottleneck (lead volume, lead quality, or tracking), and I'll tell you where I'd start.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $33k
Billed in all: $51,527$52k
$2.5k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 0.80% in Lead Generation
Top 1% in 2 of 14 skills, ranked by MRR among everyone on Upwork with the skill.
- #21Healthcare1,767 freelancers · 🇺🇸 #6Top 1%🇺🇸#6 of 342
- #23Performance Marketing1,000 freelancers · 🇺🇸 #7Top 2%🇺🇸#7 of 107
- #27Social Media Lead Generation3,113 freelancers · 🇺🇸 #9Top 0.87%🇺🇸#9 of 333
- #41Facebook Ad Campaign2,495 freelancers · 🇺🇸 #10Top 2%🇺🇸#10 of 221
- #44Google Ads Account Setup1,074 freelancers · 🇺🇸 #9Top 4%🇺🇸#9 of 112
- #48Google Ad Manager1,806 freelancers · 🇺🇸 #17Top 3%🇺🇸#17 of 244
- #51Google Ads Audit1,171 freelancers · 🇺🇸 #11Top 4%🇺🇸#11 of 128
- #60Google Ads Account Management1,516 freelancers · 🇺🇸 #13Top 4%🇺🇸#13 of 168