Emre B.

Performance Marketing Lead | E-commerce & SaaS Growth

I help e-commerce and SaaS brands scale profitably by fixing structural inefficiencies before increasing ad spend. With 15 years in digital marketing — across agencies, startups, and in-house leadership roles — I’ve managed teams, built performance systems, and handled significant advertising budgets across Google, Meta and performance-driven social platforms. I approach paid media as a growth system, not just campaign management. Before scaling, I focus on: • Clean account structure (testing vs scaling separation) • Creative angle development and iteration • Audience clarity and signal integrity • Conversion tracking accuracy • Blended performance (MER, CAC, contribution margin) Most brands don’t need more traffic — they need better structure and clearer decision-making. While my primary focus is SaaS and e-commerce, I also work with local and service-based businesses where qualified leads and cost control matter more than vanity metrics. I’m hands-on in execution, but I think at a business level. If something outside the ad account is limiting growth — offer positioning, landing friction, or pricing — I’ll flag it. If you’re looking for someone who takes ownership of performance, not just ad tasks, we’ll get along. Areas of expertise: ☘️ Meta & Google Ads (Performance & Scaling) ☘️ Creative Testing Frameworks ☘️ Conversion Tracking (GTM, GA4) ☘️ Funnel Optimization ☘️ Shopify & E-commerce Growth ☘️ Marketing Analytics & Reporting