Thomas S.

Content marketing has fundamentally changed in the AI age. Your prospects have had enough boring, generic content to last them a lifetime. They only have time for what speaks to their specific needs. My job is to help you navigate this age, help your company stand out to the right people, connect authentically with your audience, and generate meaningful pipeline through content. With so many companies generating AI slop, I can help you differentiate by crafting authentic narratives rooted in genuine human experiences and challenges. I will work diligently to understand your audience, their problems, how you solve them, and turn that into stories that resonate. Also, with AI taking over SEO and search results, content distribution has changed. I can help you find alternative ways to get your content in front of the prospects that are most likely to convert, as well as navigate the world of AI search optimization. In my 10 years as a content strategist and content/copywriter, I’ve developed a deep understanding of how to approach content marketing holistically. I don’t believe in writing articles just to post them; there needs to be a reason to write them and a strategy of how to distribute them and how they’ll contribute to pipeline growth. I can help you: - Nail your messaging - Develop a content strategy - Develop channel-specific distribution strategies - Execute content creation and distribution seamlessly together - Create a content-driven funnel that leads to revenue While I’ve been working in the tech industry since 2015, most of my work since 2021 has been in fintech, with a mixture of startups and major players like Plaid. I have a deep understanding of how many aspects of the payments, lending, embedded finance, crypto, and other fintech-related industries work, and I understand how to create content that resonates with that audience. I also spent four years in software sales, working in a commission-based role where I lived and died by the sale. I bring that experience into my content marketing work, adopting a direct, buyer-first, benefits-focused approach to everything I create. Side note: I’m not anti AI. I just see that we’re heading into a world where there is an overabundance of pointless content, which makes it easier for you to stand out by creating something that matters. I personally use AI as a research and writing assistant. Here's what some of my past clients have said: "Tom is a top-notch writer. He combines extensive industry knowledge and excellent project management skills with a fierce work ethic and a growth mindset. I hope to work with him again soon." - John Minervini, Former Content Lead, Plaid “More than writing (amazing) words, adjectives, and verbs, Tom brings a tremendous amount of knowledge, industry experience, and passion to his work. Every single day, Tom showed up to work with a positive, "let's figure it out" mindset. He worked tirelessly to help create a brand voice, narrative, and rich content that immediately resonated with our audience. His professionalism, charisma, passion, and expertise make him an invaluable asset. I would hire Tom a million times over!” - Nate Meadows, Former Head of Marketing, ClearSpend “I could not have been happier with Tom’s performance — great agility, collaboration, conscientiousness, communication, and above all, terrific work product.” - Doug Popovich, Director of Marketing, CVS Health "Tom was fabulous to work with. He recommended the best process for the job, initiated research and set up meetings with stakeholders to understand our company and what we were bringing to market. He understood our problem very quickly and did a great job developing the need for our solution." - Sarah Wagle, Creative Director, BombBomb ​ “Tom knew the industry we work in and knows a lot about the business world, including sales. This was a great asset to the type of work we had. He got the work done in a timely manner. In fact, he was so quick that we couldn't catch up on his work for our review. The quality of the work exceeded our expectations. I would recommend Tom to anyone who is looking for a copywriter in the software industry.” - Sonia Couture, Marketing Manager, Planbox "Tom was fantastic to work with on this. He is smart, fast, an excellent communicator and has the broad depth of knowledge re b2b and general business essential for this work. Really GREAT. I'm looking forward to working with him again in the future." -Sebastian Donovan, Founder/CEO at Arconex