Erin R.

Principal Analytics Consultant | GA4, GTM & Looker Studio Expert

Struggling to unlock actionable insights from your data and analytics? My name is Erin, a 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝, 𝐄𝐱𝐩𝐞𝐫𝐭-𝐕𝐞𝐭𝐭𝐞𝐝 𝐆𝐓𝐌, 𝐋𝐨𝐨𝐤𝐞𝐫 𝐒𝐭𝐮𝐝𝐢𝐨 & 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐄𝐱𝐩𝐞𝐫𝐭 with 𝟐9+ 𝐲𝐞𝐚𝐫𝐬 in tech and over $𝟔50𝐤 𝐞𝐚𝐫𝐧𝐞𝐝 on Upwork helping businesses optimize analytics, tracking, and compliance for measurable growth. 📊 𝐇𝐎𝐖 𝐈 𝐂𝐀𝐍 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔 🚀 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 Expert setup and configuration of Google Analytics, GA4, Google Tag Manager, and other leading analytics tools to ensure accurate data collection. 📈 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 & 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 Advanced tracking strategies to measure user interactions and optimize e-commerce and website performance. 📊 𝐂𝐮𝐬𝐭𝐨𝐦 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 & 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬 Design and delivery of insightful Looker Studio dashboards tailored to your business goals and KPIs. 🔍 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐀𝐮𝐝𝐢𝐭𝐬 & 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 Comprehensive audits and seamless migrations to improve your analytics infrastructure and data accuracy. 🛡️ 𝐂𝐨𝐨𝐤𝐢𝐞 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 & 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 Implementation of consent management platforms like OneTrust to ensure compliance with GDPR and other data privacy regulations. ============================ 🌟🌟🌟🌟🌟 ❝While we only had a 30 minute consult, Erin immediately understood our challenges and provided us with a plan that we were able to understand, execute, and implement. Cookieless attribution and Serverless server-side analytics implementation is not for the feint of heart! We had (and have) some tall demands, and she showed us how cool it is to finally know and understand what people are doing on our website. Now that we have seen what can be done, we are hooked and will definitely be hiring her again. She's already made up for the fee in improved engagement on our website and more downloads of our chrome extension. We literally just did what she advised us to do and it just worked! ...And we have reference documents!❞ – Client ============================ 🌟🌟🌟🌟🌟 ❝Erin did fabulous work troubleshooting a tangled web of GTM and GA4 issues and helping us stand up some sane reporting.❞ – Client ============================ 🌟🌟🌟🌟🌟 ❝Erin was easy to work with. She was prompt, professional, and articulate. We look forward to hiring her again!❞ – Client ============================ 🎖 Google Ads - Measurement Certification 🎖 Google Analytics Individual Qualification Explore my portfolio for detailed case studies and successful projects. ============================ ➤ 𝗟𝗘𝗧'𝗦 𝗧𝗔𝗟𝗞 𝗔𝗡𝗔𝗟𝗬𝗧𝗜𝗖𝗦 & 𝗗𝗔𝗧𝗔 Need expert help with Google Analytics, GTM, or Looker Studio? 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲 𝘁𝗼𝗱𝗮𝘆 for a free consultation and tailored analytics solutions. I typically respond within 6 hours and am ready to support your data-driven success. ============================ 🛠️ 𝐓𝐎𝐎𝐋𝐒 & 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 • Google Analytics • Adobe Analytics • Amplitude Analytics • Google Search Console • Posthog • Mixpanel • Matomo • Usermaven • Woopra 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 • Google Tag Manager • Tealium Tag Manager • OneTrust • CookieBot • Cookie Script 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐃𝐚𝐭𝐚 𝐕𝐢𝐬𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 • Looker Studio • Google OpenRefine 𝐃𝐚𝐭𝐚 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 & 𝐂𝐥𝐨𝐮𝐝 • BigQuery • Google Cloud Platform (GCP) • Rudderstack • Stape 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 & 𝐂𝐌𝐒 • Shopify • WordPress • WooCommerce • Magento • SAP Hybris 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐂𝐑𝐌 𝐓𝐨𝐨𝐥𝐬 • Google Ads (Measurement) • Facebook & FB CAPI • Instagram • Twitter • Pinterest • LinkedIn • Youtube • Vimeo • Klaviyo • Marketo • Hubspot • Monday CRM 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 • JavaScript • SQL • HTML & CSS • PHP, Perl & Bash