Wendy B G.

vCMO | SaaS GTM | CPG | Paid Ads/Media Strategist | MBA | Researcher

I’m often the first marketing hire for SaaS startups and new product launches. (or) A fractional marketing department for ecommerce, franchises, and local services that want senior strategy and execution. ** independent contractor Why settle for the status quo leapfrog your competitors with the latest techniques and Marketing. ———— I blend modern growth tactics with marketing science (I’m a university MBA marketing professor and textbook author) to build a marketing engine that actually performs—fast. WHAT I DO BEST - Primary research (customer preferences, customer feedback) - Secondary data analysis - Funnel gap analysis - Go-to-Market (GTM) Strategy + launch planning - Positioning, messaging, value proposition, and keyword strategy (SEO/SEM/content) - Growth marketing + performance marketing (paid social + paid search) - Google Ads (Search, Performance Max, Display) + Meta Ads + LinkedIn Ads - Marketing audits, funnel + conversion strategy, analytics/KPIsIntegrated campaigns (strategy → execution → optimization)Ideal projects You’re launching a new product / channelYour marketing feels scattered and you want a clear plan + prioritiesYou need senior leadership without a full-time hire (vCMO / fractional CMO)You’re preparing for Seed / Series A and need traction + a measurable engine PROOF + CREDIBILITY Worked on programs/projects for Google, Indeed, Pearson, Nordstrom, Deloitte, YUM! Brands and more. Startup experience includes Datadog (IPO), TrueAbility (exit), Peer 1 Hosting (acquired), Pivotree (public). I’ve helped grow companies through acquisition and scaled my own venture 0 → 7 figures in 18 months. PLATFORMS Meta, LinkedIn, YouTube, TikTok, Pinterest, Reddit, X, Product Hunt, Shopify + most CMS platforms, paid media across channels. How we’ll work together: 1. Fast audit + opportunity analysis 2. Priorities + roadmap (what moves the needle now) 3. Launch/optimize campaigns + track KPIs 4. Iterate weekly—build momentum and compounding growthIf you want smart strategy, clean execution, and measurable results, let’s build your marketing engine.