Laura U.
E-commerce Growth Strategist | Email Marketing & Social Media Content
⭐𝗧𝗢𝗣 𝗥𝗔𝗧𝗘𝗗 𝗣𝗟𝗨𝗦 - 𝟭% 𝗕𝗘𝗦𝗧 𝗙𝗥𝗘𝗘𝗟𝗔𝗡𝗖𝗘𝗥𝗦⭐ Are you tired of random strategies and paying less, but in the end getting no results? All businesses want to sell, so do I. I turn market research, customer insights, and business goals into practical marketing strategies that improve positioning, content, customer journeys, sales, and growth. With 9+ years of experience in e-commerce & social media and active on Upwork since 2018, I have helped many business owners finally reach their goals and walk independently. There are long-term partnerships with my Upwork clients that have been with me for over 6 years! I don't just create content. I help you understand what to say, who to say it to, why it matters, and how to turn that strategy into action. WHAT I DO Marketing & Creative Strategy • Marketing audits & growth strategy • Market & competitor research • Audience & customer research • Brand positioning & messaging • Creative concepts & campaign strategy • Go-to-market research Content & Social Media Strategy • Content strategy & content pillars • Social media strategy and design • Instagram, LinkedIn & TikTok Designes • Content calendars & campaign planning • Creative briefs, hooks & content angles • Content performance & optimization • Substack ghostwriting Email, CRM & Customer Journey • Email marketing strategy and design • Customer journey & lifecycle strategy • Lead nurturing & retention • Segmentation & campaign planning • CRM & marketing automation E-commerce Growth • E-commerce marketing strategy • Customer journey & conversion opportunities • Shopify • Retention & email strategy • Product & competitor research My approach is research-driven: Research → Insights → Strategy → Creative → Content → Growth I'm particularly experienced in working with e-commerce, consumer brands, service businesses, and companies expanding into new markets. I am always available to share my portfolio and references from previous clients upon request. Let's Talk!
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $5.1k
Billed in all: $78,997$79k
$842 in the last 6 months
Across 52 contracts
Earnings, last 30 days
Skill rankings: Top 13% in International Business
Ranked by MRR among everyone on Upwork with the skill.
- #37International Business294 freelancers · 🇧🇷 #6Top 13%🇧🇷#6 of 15
- #155Brand Marketing1,198 freelancers · 🇧🇷 #1Top 13%🇧🇷#1 of 12
- #360Business Management2,777 freelancers · 🇧🇷 #2Top 13%🇧🇷#2 of 27
- #373Mailchimp2,594 freelancers · 🇧🇷 #2Top 14%🇧🇷#2 of 8
- #396Dropshipping2,698 freelancers · 🇧🇷 #3Top 15%🇧🇷#3 of 9
- #589Shopify Website Design3,714 freelancers · 🇧🇷 #3Top 16%🇧🇷#3 of 8
- #679Business Development4,098 freelancers · 🇧🇷 #11Top 17%🇧🇷#11 of 43
- #1,310Marketing Strategy8,415 freelancers · 🇧🇷 #26Top 16%🇧🇷#26 of 106