Juanita C.

From concept to market to consumer, I help fashion and lifestyle brands design, build, and scale with strategy. Whether you’re launching a label, scaling an existing brand, or need a creative partner who understands both design and business, I bring a rare 360° skill set: fashion design, product development, brand identity, and marketing: all under one roof. I’ve designed and consulted for major brands including Bloomingdale’s AQUA, Fila, Peloton, Dolce Vita, Rue21, Jantzen, Southern Athletica, and Red Carter, and have led creative work for celebrity brands including Nicki Minaj, Baby Phat (Kimora Lee Simmons), Coogi (Daymond John), Sophia Vergara, and Selena Gomez. My work has been featured in Vogue, Elle, Cosmopolitan, Sports Illustrated, People StyleWatch, Seventeen, Real Simple, and on NBC’s Today, among others. What I offer: ✔️ Brand identity development & strategy: branding, style guides, logo design, positioning, storytelling, and messaging ✔️ Fashion design: concept sketches, flat sketches / CAD, tech packs, collection development, color charts, moodboards, 3D design and garment visualization ✔️ Product development: fabric and manufacturer sourcing, factory vetting, sample development ✔️ Marketing strategy: social media, content creation planning, community building, launch strategy ✔️ Business consulting: funding guidance, process streamlining, avoiding costly mistakes, Ai fashion tech, and anything by brand or business related to building a fashion or clothing brand. Fashion AI Training & Consulting I also work with AI companies, tech platforms, and fashion brands integrating AI tools into their creative process. Services include fashion dataset curation, trend and style labeling, garment classification, AI prompt development for fashion imagery, and consulting on how to apply generative AI within a fashion brand workflow. If you’re building or refining an AI model that needs fashion expertise. I can help you get the data and context right. Why clients choose me over other designers: Most fashion professionals are either creative or strategic. I’m both. My background spans a BFA in Fashion Design, an MS in Marketing, LVMH Luxury Certification, and Lean Six Sigma Green Belt, which means I approach every project with both an artistic eye and an entrepreneurial mind. Building a brand takes courage. I take the guesswork out of the process: so you spend less, move faster, and build something that lasts. ⭐ Top 1% of Talent on Upwork- Expert-vetted 🎓 BFA Fashion Design | MS Marketing 🏅 LVMH Certified: Inside LVMH & Luxury 📋 Lean Six Sigma Green Belt | LinkedIn Creative Project Management Certified A note on how I work: I offer fixed-price project packages so you know exactly what you’re investing upfront: no hourly surprises or scope creep. This keeps the process efficient and your budget predictable. Hourly rates are available for smaller, extremely short-term and advisory work. Ready to get started? Send me a message with a brief overview of your project or book a design or marketing consultations below. Insta profile: Fashionbrandstrategist