Madalin C.

I’m a Growth Consultant and UX & CRO Strategist working with eCommerce, B2B, and SaaS teams to improve conversions, reduce friction across key customer journeys, and drive measurable revenue outcomes. I bring over 10 years of experience across UX, conversion optimization, digital strategy, and product design, and I’ve collaborated with organizations such as Pfizer, AstraZeneca, Johnson & Johnson, PUMA, Sainsbury’s, and Manchester Airport Group, as well as a wide range of growth-stage SaaS platforms and eCommerce brands. My work focuses on translating research, behavioural insight, and funnel diagnostics into practical improvements that strengthen performance and commercial outcomes. I operate at the intersection of UX, CRO, and growth strategy - combining evidence-driven design with experimentation, analytics, and revenue-focused thinking. In recent years, I’ve partnered closely with eCommerce founders, B2B teams, and SaaS companies to improve funnel performance, increase clarity and trust in key journeys, and better align product experience with growth and retention goals. My background in front-end development allows me to collaborate seamlessly with engineering and product teams, ensuring recommendations are technically feasible, scalable, and ready for implementation. My work typically includes end-to-end UX & CRO audits, funnel and journey diagnostics, and strategic growth roadmaps - mapping customer flows, identifying friction points, and uncovering high-leverage opportunities for improvement. Whether I’m supporting a checkout optimisation initiative, refining a high-traffic experience, or helping a team establish stronger UX and CRO foundations, I bring structure, strategic thinking, and a collaborative mindset to every project.