Susanna Z.

Most SaaS designers think in pixels. I think in conversion rates. After 5 years working exclusively with SaaS products, I've learned one thing: the gap between a beautiful interface and one that actually converts comes down to how well you understand your buyer. I obsess over that gap. I'm not the right fit if you need a pixel-pusher who executes briefs. I'm the right fit if you want someone who questions your funnel, challenges your assumptions, and designs with your MRR in mind, not your mood board. My process runs in 3 phases: → Audit: CRO analysis using Hotjar, GA4, and competitor research - finding exactly where and why visitors aren't converting → Design: UX/UI in Figma built around value-speak, not feature-speak, mobile-first → Validate: Developer-ready layouts with A/B testing setup so changes are backed by data I use AI workflows to compress research and iteration so you get sharp thinking fast. Not sure if we're a fit? Book a 30-min SaaS CRO consultation, and we'll know quickly.