Adi N.

Conversion Tracking & Analytics Expert | GA4 / GTM / Meta CAPI

Spending serious money on ads but your conversion data doesn't match reality? Your Meta Ads Manager shows 50 conversions, your CRM shows 30, and your GA4 shows something else entirely. You're not crazy. Your tracking is leaking — and you're making ad decisions based on broken data. I fix that. I'm a conversion tracking specialist with 10+ years in web development and digital marketing. Top Rated on Upwork with 300+ completed projects and 1,000+ hours of tracking work across e-commerce, lead gen, and SaaS businesses. My focus: making sure every dollar you spend on ads is measured accurately, so you can scale with confidence instead of guesswork. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ PROBLEMS I SOLVE → Meta Ads Manager and your CRM/Shopify show different conversion numbers → iOS 14+ killing 30-40% of your tracked conversions, ad spend feels wasted → No server-side tracking, you're losing attribution after 7 days → GTM container is a mess from 5 different developers → Lead gen funnel: clicks happen but no fbclid reaches the CRM → GA4 reports zero conversions even though sales are happening → Multi-touch attribution missing across landing page → CRM → sales pipeline → Duplicate conversions inflating reports and burning budget → Klaviyo or email flows triggered by wrong events ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ PLATFORMS I SPECIALIZE IN 🛒 E-commerce: Shopify, Shopify Plus, WooCommerce 🎯 Lead Gen / CRM: GoHighLevel, HubSpot, Calendly 🌐 Web: WordPress, Webflow, custom PHP/JS sites 📊 Analytics: GA4, Looker Studio, Triple Whale 📢 Ad Platforms: Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API, LinkedIn Insight Tag 🔌 Automation: n8n, Make, Zapier (Make Advanced Certified) Most freelancers specialize in ONE platform. I bridge them all because your tracking problem usually lives in the GAP between systems — landing page → CRM → ad platform. That's where data leaks happen, and that's exactly where I work. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT I DO 🔹 Server-Side Tracking (the #1 fix for iOS 14+ data loss) I migrate your tracking to server-side via GTM Server or Stape, so you recover the conversions iOS users hide from your pixels. Most clients see 25-40% improvement in attribution match rate. 🔹 Meta CAPI, Google Enhanced Conversions, TikTok Events API Full implementation with event deduplication, parameter mapping, and match quality optimization. I've taken event match quality scores from 4.x to 8.x+ on multiple accounts. 🔹 Google Tag Manager (Web + Server) Clean container architecture, custom data layer implementation, and debugging messy setups left by previous developers. 🔹 GA4 Setup, Migration & Custom Events Proper event/parameter mapping, enhanced ecommerce, cross-domain tracking, and meaningful conversion goals — not just default events. 🔹 CRM & Funnel Attribution Tracking leads from first click through booking, sale, and refund. Connecting GoHighLevel, HubSpot, Zoho, Airtable to ad platforms with accurate offline conversion tracking. 🔹 Tracking Audits & Documentation Full audit of your current setup with a clear report on what's broken, what it's costing you, and the exact fix. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CASE STUDIES 📈 Recovered 25% lost Meta attribution for SaaS company Problem: Spending $18k/month on Meta ads, reported conversions were 25% lower than CRM data. iOS 14 breaking pixel events. Solution: Implemented Meta CAPI via GTM Server-Side, set up event deduplication, fixed event match quality. Result: Reported attribution gap closed from 25% to 6%. Client scaled ad spend 40% in Q4 with confidence in their data. 📈 Fixed broken lead gen funnel for real estate agency on GoHighLevel Problem: Meta ads driving traffic to landing page → Calendly booking → GHL, but fbclid and UTMs lost before reaching CRM. Zero attribution back to ads. Solution: Built parameter-passing layer through n8n, implemented Meta CAPI for offline conversions from GHL, mapped lead source through full pipeline. Result: Agency could finally see which ads produced booked appointments and closed deals. Cut wasted ad spend by 30%. 📈 Migrated 30+ sites from Universal Analytics to GA4 Problem: Clients facing UA sunset with no migration plan, custom events and ecommerce tracking at risk of being lost. Solution: Full GA4 architecture redesign per site, event mapping, enhanced ecommerce setup, BigQuery export configuration where needed. Result: Zero data loss during transition, clients kept full historical reporting capability. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ HOW I WORK 1. AUDIT — I map your current tracking setup and find every leak 2. REPORT — You get a clear breakdown of what's broken and what it's costing 3. FIX — I implement the solution: server-side, CAPI, GA4 events, clean GTM 4. VERIFY — Every event tested in real-time, documented, and handed off 5. MAINTAIN (optional) — Monthly health checks