Rowena W.
Digital Marketing Specialist | Arts & Events
I'm a digital marketing specialist with experience in content strategy, social media, event marketing, storytelling, video editing and content repurposing. I've worked across the arts, events, festivals, local government, tourism and publishing industries. Marketing: digital marketing strategy, social media and organic growth, event marketing - optimising for ticket sales, email marketing, copywriting, SEO writing, storytelling, blog writing, editing and proofreading, publication production, project management, Meta advertising and data analytics, Highlights: Campaigns selling 50k+ tickets (national portrait exhibition), 10k tickets (arts and music festivals) Tools CapCut, iMovie, Descript, AI transcript tools, Canva, ChatGPT/Claude/Jasper, website CMS platforms, Buffer/Later/Hootsuite, YouTube, TikTok, Instagram, Facebook, LinkedIn Based in Melbourne, Australia
Earnings and projects
Last 6 months ÷ 3.5 months active (since Jul 2026)
Last 6 months: $4.9k
Billed in all: $5,473$5.5k
$1.6k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 4% in Blog Writing
Ranked by MRR among everyone on Upwork with the skill.
- #26Podcast Content292 freelancers · 🇦🇺 #1Top 9%🇦🇺#1 of 4
- #39Event Marketing329 freelancers · 🇦🇺 #1Top 12%🇦🇺#1 of 6
- #55Content Planning928 freelancers · 🇦🇺 #1Top 6%🇦🇺#1 of 15
- #102Podcast Production1,267 freelancers · 🇦🇺 #3Top 8%🇦🇺#3 of 17
- #107Podcast1,610 freelancers · 🇦🇺 #3Top 7%🇦🇺#3 of 13
- #162Public Relations1,610 freelancers · 🇦🇺 #2Top 10%🇦🇺#2 of 16
- #212Content Editing3,676 freelancers · 🇦🇺 #2Top 6%🇦🇺#2 of 39
- #450Content Strategy4,813 freelancers · 🇦🇺 #4Top 9%🇦🇺#4 of 46