Cinthia H.

Business Intelligence | Market Research | Marketing Strategy

If you feel overwhelmed by your data, you’re not alone. I will help you to connect the dots across your sales, marketing, and operations so you finally see what’s really going on—and what to do about it. Most companies don’t fail because of lack of data — they fail because they don’t know what to do with it. Let me help you turn your data into clear, confident business decisions. With 10 years working with multinational companies, using advanced analytics models to turn complex data into clear business decisions. Now I help business owners make sense of their data and know exactly what to do next. 💻 My work sits at the intersection of • Market research • Data analytics • Business strategy So you don’t just get information — you get direction. ⸻ 🔍 What I help you answer Clients typically come to me when they need to answer questions like: • Should we enter this market? • Why are we not growing (or scaling slower than expected)? • What are competitors doing differently? • What do our customers actually care about? • What should we do next to increase revenue? ⸻ 💡 Core services 1. Brand Audit Understand what’s really happening inside your business. I analyze your internal data to uncover performance drivers, gaps, and hidden opportunities that are affecting growth. Turn your sales and revenue data — from Shopify, POS systems, QuickBooks, or plain Excel/CSV exports — into a clear read on what’s actually driving (or draining) your business, so you stop guessing which products, channels, or segments deserve your next dollar. What you get: * Full performance breakdown (sales, marketing, operations data) * Key gaps and friction points across the funnel * Behavioral and performance patterns across channels * Priority opportunities for improvement * Clear, actionable recommendations ⸻ 2. Market Intelligence (Data Triangulation + SOM Guide) Understand your market, your space, and your real opportunity. I combine multiple data sources to validate demand, define opportunity size (SOM), and understand where your business can actually win. Also I help you understand not just how big your market is, but how your customer actually thinks and behaves: what trends are shaping demand, what functional and emotional needs are still unmet, where and how they shop, what price range they’ll accept, and where the gaps and tensions sit versus your competitors — all triangulated from multiple sources, not a single guess dressed up as fact. What you get: * Customer insights and behavioral patterns * Competitor landscape and positioning gaps * Demand validation across multiple data sources * SOM (Serviceable Obtainable Market) estimation and guidance * Clear opportunity areas with growth potential ⸻ 3. Growth Strategy (Positioning + Jobs to Be Done) Turn insights into a focused growth direction. I build a clear strategy based on positioning, audience understanding, and what customers are actually trying to achieve. Walk away with a consumer persona and Jobs-to-be-Done map, built entirely from real customer language and mapped across their full journey, so your positioning speaks to an actual need instead of an assumed one. What you get: * Clear brand positioning in the market * Defined target consumer profile * Jobs To Be Done (JTBD) analysis to understand real motivations * Core messaging and communication direction * Strategic roadmap for marketing execution ⸻ 4. Digital Intelligence (Performance + Social Listening) Understand how your brand actually performs in the digital world. I analyze your digital footprint and audience conversations to identify perception, sentiment, and performance gaps. What you get: * Digital performance audit (social, ads, content, website signals) * Social listening insights (what people are saying about your category/brand) * Content and engagement analysis * Audience sentiment and perception mapping * Opportunities to improve digital presence and relevance 🧠 How I work I don’t rely on one data source. I combine: • Quantitative data • Qualitative insights • Competitive intelligence • Market trends 👉 to give you a complete picture + clear recommendation ⸻ ⭐ What makes my work different • I connect research + analytics + business strategy • I focus on “what should you do next” — not just insights • I deliver executive-ready outputs (not messy data) • I understand real commercial impact (revenue, growth, profitability) ⸻ If you need clear direction backed by data — not guesswork send me a message and let’s talk.📲