Shipika J.

Hey! 😃 I'm a seasoned Web Tracking & Data Analytics Expert with over 8 years of solid expertise in: 🏆 Web Tracking: • Hands-on with Google Tag Manager and setting up accurate tags, triggers & custom events and conversions in GA4. • Implementing browser-side & server-side tracking via Stape / Google Cloud Platform to combat signal loss from ad blockers & browser restrictions for reliable & complete data. • Accurate conversion tracking using Pixel setup & Conversion API (CAPI) across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads, etc. • Cookie consent banner implementation (CookieBot, OneTrust, etc.) ensuring the tracking is fully compliant with GDPR, CCPA & other privacy regulations. • Lead form submissions tracked & pushed directly into CRMs like HubSpot, Go High Level (GHL), Active Campaign, etc. 📊 Reporting & Data Warehousing: • Building insightful custom dashboards using Google Data Studio (formerly Looker Studio), Power BI, Tableau, QuickSight, Looker, Metabase & more with real-time marketing & website performance data. • Using ETL tools like Fivetran, Hevo, Stitch, Windsor, Supermetrics, etc. to build raw data warehouse in BigQuery, Redshift or Snowflake. • Leveraging advanced SQL and Python skills to perform complex data analysis on raw data including funnel analysis, path analysis, retention analysis, etc. 🎯 Google Ads Campaign Setup & Management: • Campaign creation, keyword strategy, ad copy & bidding optimization across Search, Display, Shopping & Performance Max. • Ongoing monitoring, A/B testing, reporting and performance tuning to lower CPA & maximize conversions. 🧰 Tech Stack: • Tracking: Google Tag Manager, GA4, Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, Pinterest Tag, Stape, Google Cloud Platform, Google Ads, Conversion API, MS Clarity, Mixpanel • Consent Management: CookieBot, OneTrust • CRM: HubSpot, Salesforce, Zoho • Reporting: Google Data Studio (formerly Looker Studio), Metabase, QuickSight, Looker, Tableau, Power BI, Zoho Analytics, Databox, Agency Analytics • Data Warehouse: BigQuery, Redshift, Snowflake 💬 Let's Work Together If you need accurate tracking, better data, and dashboards that actually drive decisions, I'd love to help. Drop me a message and let's get started! ------ 🔎 Keywords: Google Tag Manager, GTM, Google Analytics 4, GA4, Server-Side Tracking, Stape, GCP, Conversion Tracking, Conversion API, CAPI, Meta Pixel, Facebook Pixel, TikTok Pixel, LinkedIn Insight Tag, Pinterest Tag, Google Ads, PPC, SEM, Performance Max, Shopping Ads, Cross-Domain Tracking, Cookie Consent, GDPR, CCPA, CookieBot, OneTrust, HubSpot, Salesforce, GHL, CRM Integration, Lead Tracking, E-commerce Tracking, Data Studio (formerly Looker Studio), Power BI, Tableau, BigQuery, Snowflake, Redshift, Data Warehousing, Web Analytics, Data Analytics, MS Clarity, Mixpanel, A/B Testing, ROAS, CPA Optimization