Kristy M.

I help companies turn messy marketing systems into clear, scalable growth engines without losing the human side of the brand. I’m a marketing operations, CRM, and growth consultant with hands-on experience across SaaS, manufacturing, healthcare, real estate, CPG, and enterprise retail. My sweet spot lives at the intersection of HubSpot, Salesforce, paid media, and lifecycle marketing. I build systems that actually get used and campaigns that actually convert. Over the last several years, I’ve partnered with internal teams, agencies, and founders to: Clean up and optimize HubSpot and Salesforce environments Build automated workflows that support real buyer journeys Launch and manage multi-channel campaigns including email, paid media, retargeting, and CTV Improve lead quality, segmentation, and handoff between marketing and sales Translate complex data into clear, actionable decisions I’m known for being both strategic and execution-focused. I don’t just recommend what should be done. I roll up my sleeves and build it with you. What I specialize in: HubSpot administration and optimization across Marketing, Sales, Operations, and Reporting Salesforce and HubSpot integrations Email marketing, automation, and personalization Lead generation and nurture campaigns Paid media strategy and execution across Google, YouTube, Meta, LinkedIn, CTV, and retargeting Lifecycle marketing and segmentation Marketing operations audits and cleanup Go-to-market support for B2B and B2C teams How I work: Clients come to me when: Their CRM feels overbuilt, underused, or unreliable Reporting doesn’t match reality Leads are coming in but not converting Campaigns feel disconnected from sales or service teams I ask smart questions, document everything, and build systems that are practical, scalable, and easy to maintain even after I step away. If you’re looking for someone who can think like a strategist, execute like an operator, and communicate like a real human, we’ll work well together. Let’s build something that actually works.